On the Succession of Marketing Entrepreneurship in the House of Mitsui

Reitaku International Journal of Economic Studies, Vol. 12, No. 1, March 2004

11 Pages Posted: 26 Jan 2004

See all articles by Ichirou Horide

Ichirou Horide

Reitaku University - Department of Economics and Business Management

Abstract

In the early 17th century, the Mitsui brothers began business in Tokyo. After a lapse of several years, they split up into three families. Among them, only the House of Mitsui had conducted business until the end of the World War II for 272 years and the other two families disappeared from history. This paper examines the succession process in the Mitsui families focusing on the House of Mitsui in its early days and elucidates the reasons why only the House of Mitsui was successful in the succession of the founder's marketing entrepreneurship.

Keywords: Entrepreneurship, Innovation, Japanese Management, Japanese Marketing, Family Business, CEO Succession, Survival Strategy of Business Firms

JEL Classification: L20, L21, M10, M13, M14, M31, M51, N80, N85

Suggested Citation

Horide, Ichirou, On the Succession of Marketing Entrepreneurship in the House of Mitsui. Reitaku International Journal of Economic Studies, Vol. 12, No. 1, March 2004. Available at SSRN: https://ssrn.com/abstract=483722

Ichirou Horide (Contact Author)

Reitaku University - Department of Economics and Business Management ( email )

1-1 Hikarigaoka
Kashiwa, Chiba 271-8686
Japan
0471-73-3422 (Phone)
0471-73-1100 (Fax)

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