Understanding People's Preferences for Predictions: People Prioritize Being Right over Minimizing How Wrong They Are in Expectation

49 Pages Posted: 11 Jul 2024 Last revised: 3 Mar 2025

See all articles by Berkeley J. Dietvorst

Berkeley J. Dietvorst

University of Chicago - Marketing Management

Date Written: July 04, 2024

Abstract

This work explores the preferences that laypeople exhibit when making and evaluating predictions in the form of point estimates (e.g., the high temperature will be 66°). I propose that people typically have diminishing sensitivity to prediction error – the absolute difference between a prediction and a realized outcome. As a result, people often prioritize “being right" – focusing on achieving near perfect predictions and placing less emphasis on the magnitude of errors when errors occur. Across 16 studies using varying methods and stimuli, participants exhibited multiple behaviors consistent with diminishing sensitivity to prediction error: (i) predicting the mode of distributions, (ii) restricting predictions to possible outcomes, (iii) reporting decreasing reactions to increasing marginal units of error, and (iv) preferring predictive models built with diminishing sensitivity to error. This behavior diverges from traditional methods of building predictive models and common interpretations of people’s predictions, which often prioritize avoiding large errors and assume that people are predicting the mean. Ultimately, this work not only highlights the discrepancies between our current practices and people’s preferences for predictions, but also calls for a more thorough exploration of human objectives before we build models for them to use or make inferences about their beliefs in light of a decision they made.

Keywords: Point estimate, Judgment, Decision making, Algorithm, Forecasting, Modeling

Suggested Citation

Dietvorst, Berkeley, Understanding People's Preferences for Predictions: People Prioritize Being Right over Minimizing How Wrong They Are in Expectation (July 04, 2024). Available at SSRN: https://ssrn.com/abstract=4886144 or http://dx.doi.org/10.2139/ssrn.4886144

Berkeley Dietvorst (Contact Author)

University of Chicago - Marketing Management ( email )

Chicago, IL 60637
United States

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