Implementation of the EU Eco-Label in the Hotel Marketing Successfully: A Guide for Tourism Accommodations Friendly to the Environment

Abstract

This presentation seeks to develop understandings about environmental, as well as financial challenges that the European lodging industry faces nowadays and suggest a tool to hotel owners, managers and staff towards sustainable management and operations that will increase their sales significantly. The EU Eco-label for tourism accommodations is a real opportunity to improve the environmental quality of the tourism sector and to offer guests a more environmental-friendly, as well as qualitative stay. The introduced marketing guide has been developed to assist environmentally friendly accommodations in mastering a successful way to present their environmental commitment. Moreover, it can facilitate the implementation of the EU Eco-label in successful tourism marketing.

Keywords: EU Eco-label, sustainable management, tourism accommodations, marketing guide