IBM and Apple Computer Alliance (C)

Spekman, Robert E.; Crowder, Lane; Paddack, Katarina

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IBM and Apple Computer Alliance (C)

UVA-M-0511

13 Pages Posted: 21 Oct 2008

See all articles by Robert E. Spekman

Robert E. Spekman

University of Virginia - Darden School of Business

Lane Crowder

affiliation not provided to SSRN

Katarina Paddack

affiliation not provided to SSRN

Abstract

The C case examines Apple Computer's history and looks at the alliance from its viewpoint. See also the A (UVA-M-0509), B (UVA-M-0510), and D (UVA-M-0512) cases.

Keywords: conflict management, entrepreneurship, strategic alliance, strategic planning, technology management, Alternative Business Issue or Setting, cross-cultural issues, diversity issues

JEL Classification:

Suggested Citation: Suggested Citation

Spekman, Robert E. and Crowder, Lane and Paddack, Katarina, IBM and Apple Computer Alliance (C). UVA-M-0511, Available at SSRN: https://ssrn.com/abstract=910073