IBM and Apple Computer Alliance (C)
13 Pages Posted: 21 Oct 2008
The C case examines Apple Computer's history and looks at the alliance from its viewpoint. See also the A (UVA-M-0509), B (UVA-M-0510), and D (UVA-M-0512) cases.
Keywords: conflict management, entrepreneurship, strategic alliance, strategic planning, technology management, Alternative Business Issue or Setting, cross-cultural issues, diversity issues
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