Download This PaperHow Long to Squeeze the Creative Juice? An Empirical Study of the Impact of Movie Production Timing on Financial Performance
30 Pages Posted: 19 Apr 2013 Last revised: 21 Apr 2013
Date Written: April 18, 2013
Abstract
We empirically examine the financial impact of production duration in a multi-stage production process for creative products. In particular, we analyze a novel data set from the movie industry to shed light on how the total production time and duration of individual stages affects box office revenues. We find that total production time is negatively associated with box office revenues. In particular, 1% additional total production delay may lower box office revenues by approximately 0.94% on average. In terms of the individual production stages, the duration of the post-production and distribution phases are critical, since both are negatively associated with box office revenues. Our study can help studios better understand how to prioritize production planning and minimize the negative impacts of production delays.
Keywords: operations/marketing interface, the movie industry, creative industries, product development process
Suggested Citation: Suggested Citation
Tom Tan (Contact Author)
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) ( email )
Dallas, TX 75275
United States
Jehoshua (Josh) Eliashberg
University of Pennsylvania - Marketing Department ( email )
700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
Kartik Hosanagar
University of Pennsylvania - Operations & Information Management Department ( email )
Philadelphia, PA 19104
United States
Do you have a job opening that you would like to promote on SSRN?
Recommended Papers
-
Why Do World War Ii Veterans Earn More than Nonveterans?
By Joshua D. Angrist and Alan B. Krueger
-
Education, Earnings, and the "Canadian G.I. Bill"
By Thomas Lemieux and David Card
-
Estimating the Payoff to Schooling Using the Vietnam-Era Draft Lottery
By Joshua D. Angrist and Alan B. Krueger
-
Long-Term Consequences of Vietnam-Era Conscription: Schooling, Experience, and Earnings
By Joshua D. Angrist and S C
-
Long-Term Economic Consequences of Vietnam-Era Conscription: Schooling, Experience and Earnings
By Joshua D. Angrist and S C
-
By Casey B. Mulligan and Andrei Shleifer
-
By Casey B. Mulligan and Andrei Shleifer
-
By Eric Maurin and Theodora Xenogiani
-
The Draft Lottery and Voluntary Enlistment in the Vietnam Era
-
Economics of the Military Draft
By Burton A. Weisbrod and W. Lee Hansen