Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products

Abstract

In this research, the authors investigate the phenomenon of “art infusion,” in which the presence of visual art has a favorable influence on the evaluation of consumer products through a content-independent spillover of luxury perceptions. In three studies, the authors demonstrate the art infusion phenomenon in both real-world and controlled environments using a variety of stimuli in the contexts of packaging, advertising, and product design.

Keywords: visual art, luxury, aesthetics, spillover effects, packaging, advertising, product design