Download This PaperHas the Era of Regional Branding Arrived for the Australian Wine Industry? Some Perspectives
The Australian & New Zealand Grapegrower & Winemaker, 2003
6 Pages Posted: 26 Feb 2013
Date Written: December 1, 2003
Abstract
The era of regional branding has finally dawned for the Australian wine industry. It is a topic that continues to generate much debate and as the domestic and key export markets mature should be seen as a logical step to add texture and richness to the existing marketing tiers of ‘Wine Brand Australia’, organisational and product branding.
Keywords: Regional branding, Wine, Australia
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