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Brand Awareness - A Study among Biscuit Consumers in Madurai City

International Journal of Management (IJM), 11 (3), 2020,pp. 28–35.

8 Pages Posted: 29 Apr 2020

See all articles by Dr. R. Geetha

Dr. R. Geetha

Assistant Professor, Commerce Department, School of Social Sciences and Languages, VIT Vellore, Tamil Nadu, India

Dr. Devi Meenakshi. K

Assistant Professor (Sr,) English Department, School of Social Sciences and Languages, VIT Vellore, Tamil Nadu, India

Date Written: April 4, 2020

Abstract

All Human beings need food, shelter and clothes. The most important need among these three items is food. People take nutritious food for maintain their health. They consume products manufactured by rice or wheat items. In India, the total cultivation of wheat is more comparing with the cultivation of rice. Majority of the people take the products manufactured by wheat. Biscuits are the products which are produced in large quantities by using wheat as a main ingredient. A study on the consumer brand awareness on biscuit is a worthy endeavour to draw the valid inferences in these aspects. The researcher makes this study to understand the preference and behavioral patterns of the customers of biscuits.

Keywords: Customer Relationship Management, Hotel industry, Tourism, Culture

Suggested Citation

Geetha, Dr. R. and Meenakshi. K, Dr. Devi, Brand Awareness - A Study among Biscuit Consumers in Madurai City (April 4, 2020). International Journal of Management (IJM), 11 (3), 2020,pp. 28–35., Available at SSRN: https://ssrn.com/abstract=3568328

Dr. R. Geetha (Contact Author)

Assistant Professor, Commerce Department, School of Social Sciences and Languages, VIT Vellore, Tamil Nadu, India ( email )

Gorbachev Rd
Tamil Nadu
Vellore, IN Tamil Nadu 632014
India

Dr. Devi Meenakshi. K

Assistant Professor (Sr,) English Department, School of Social Sciences and Languages, VIT Vellore, Tamil Nadu, India ( email )

Gorbachev Rd
Tamil Nadu
Vellore, IN Tamil Nadu 632014
India

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