Consumer Perception Towards Social Media Usage by Using Multidimensional Scaling

11 Pages Posted: 18 May 2020

Date Written: April 22, 2020

Abstract

Social networking websites (SNWs) have turned into a well known virtual gathering place enabling clients to deliberately post individual data, send and get message, remain associated online with their disconnected companions and new online companions, or offer photographs, recordings, bookmarks, web journals, private messages and join gatherings. Individuals are investing adequate measure of energy in social networking websites, for example, YouTube, Facebook, Google+, LinkedIn, Twitter, Hi5 and so forth., and this high use has likewise gotten changes the manner in which individuals act. These social networking websites display an assortment of highlights for their clients to encourage socialization.

Suggested Citation

Kumar, Dr. Vinay, Consumer Perception Towards Social Media Usage by Using Multidimensional Scaling (April 22, 2020). Available at SSRN: https://ssrn.com/abstract=3582319 or http://dx.doi.org/10.2139/ssrn.3582319

Dr. Vinay Kumar (Contact Author)

Chandigarh University ( email )

Business Analytics
Mohali, PA Punjab 140301
India
8983020882 (Phone)
140301 (Fax)

HOME PAGE: http://https://www.cuchd.in/

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