Download This PaperSix Sixty-Six and All That (or, What the Hell is Marketing Eschatology?)
European Journal of Marketing, Vol. 31, Nos. 9 & 10, pp. 639-653, 1997
15 Pages Posted: 11 Mar 2012
Date Written: 1997
Abstract
In the beginning was the word…And the word was eschatology.
Keywords: Marketing Eschatology
Suggested Citation: Suggested Citation
Brown, Stephen, Six Sixty-Six and All That (or, What the Hell is Marketing Eschatology?) (1997). European Journal of Marketing, Vol. 31, Nos. 9 & 10, pp. 639-653, 1997, Available at SSRN: https://ssrn.com/abstract=2016358
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