P.O. Box 742
3202 N. Maryland Ave.
Milwaukee, WI 53201-0742
United States
University of Wisconsin - Milwaukee - Sheldon B. Lubar School of Business
retailing, retail formats, online retail, omnichannel, e-commerce
imitation, legitimacy, efficiency, online retailing
fractional polynomials, curvilinear relationships, non-monotonic curves, abductive method
conceptual model, online shopping, customer-initiated channel, firm-initiated channel, competition for attention