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Ruben A. G. Post
Delft University of Technology
Researcher
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Scholarly Papers (1)
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1.
Why We Like To Touch: Consumers' Tactile Esthetic Appreciation Explained By A Balanced Combination Of Unity And Variety In Product Designs
Psychology & Marketing, 40(6), 1249-1262. DOI: 10.1002/mar.21798
Number of pages: 14
Posted: 09 Jun 2026
Ruben A. G. Post,
Janneke Blijlevens
,
Paul Hekkert
,
Daniel Saakes
and
Luis Arango
Delft University of Technology, Melbourne Institute of Technology, Delft University of Technology, University of Twente and University of Auckland Business School
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Abstract:
esthetic appreciation, Gestalt laws, product design, tactile perception
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