Author Page for Daniel Saakes

Daniel Saakes

University of Twente

Postbus 217

Twente

Netherlands

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Why We Like To Touch: Consumers' Tactile Esthetic Appreciation Explained By A Balanced Combination Of Unity And Variety In Product Designs

Psychology & Marketing, 40(6), 1249-1262. DOI: 10.1002/mar.21798

Number of pages: 14 Posted: 09 Jun 2026

Ruben A. G. Post, Janneke Blijlevens, Paul Hekkert, Daniel Saakes and Luis Arango

Delft University of Technology, Melbourne Institute of Technology, Delft University of Technology, University of Twente and University of Auckland Business School

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Daniel Saakes

University of Twente

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Why We Like To Touch: Consumers' Tactile Esthetic Appreciation Explained By A Balanced Combination Of Unity And Variety In Product Designs

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