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Paul Hekkert

Delft University of Technology

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

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1.

Framing for the Protein Transition: Eight Pathways to Foster Plant-Based Diets Through Design

Number of pages: 36 Posted: 14 Sep 2023
Anna-Louisa Peeters, Nynke Tromp, Brit Bulah, Monique van der Meer, Lieke van den Boom and Paul Hekkert
affiliation not provided to SSRN, Delft University of Technology, affiliation not provided to SSRN, Wageningen University and Research (WUR), Utrecht University and Delft University of Technology
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transition design, framing, sustainable behavior, protein transition, plant-based proteins

2.

Why We Like To Touch: Consumers' Tactile Esthetic Appreciation Explained By A Balanced Combination Of Unity And Variety In Product Designs

Psychology & Marketing, 40(6), 1249-1262. DOI: 10.1002/mar.21798
Number of pages: 14 Posted: 09 Jun 2026
Ruben A. G. Post, Janneke Blijlevens, Paul Hekkert, Daniel Saakes and Luis Arango
Delft University of Technology, Melbourne Institute of Technology, Delft University of Technology, University of Twente and University of Auckland Business School
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esthetic appreciation, Gestalt laws, product design, tactile perception