Theresa Nithila Vincent

CHRIST (Deemed to be University)

Associate Professor & Coordinator

Hosur Road

Dharmaram PO

Bengaluru, IN Karnataka 560029

India

http://ssrn.com/author=1239217

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SCHOLARLY PAPERS

5

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Scholarly Papers (5)

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1.

Psychographic Segmentation of Young Adult Consumers - A Key to Developing Sustainable Marketing Strategies

Global Journal of Arts & Management. ISSN 2249-2658 (ONLINE): 2249-264X (PRINT) - Rising Research Journal publication, 2011.
Number of pages: 9 Posted: 27 Feb 2014
Theresa Nithila Vincent and Dr. Christy Selvarani
CHRIST (Deemed to be University) and Urumu Dhanalakshmi College
Downloads 1,344 (32,057)

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Psychographic Segmentation, Youth, Consumer Behaviour

2.

A Study on Brand Consciousness Among Children and its Effect on Family Buying Behaviour in Bangalore City

Number of pages: 20 Posted: 27 Feb 2014
Theresa Nithila Vincent
CHRIST (Deemed to be University)
Downloads 1,234 (36,302)

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Brand Consciousness, Children, Buying Behaviour

3.

A Constructive Model for Performance Evaluation in Higher Education Institutions

Number of pages: 9 Posted: 03 Jul 2011
Theresa Nithila Vincent
CHRIST (Deemed to be University)
Downloads 288 (225,565)
Citation 1

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Performance Evaluation, Education Institutions, Faculty Members, Key Performance Indicators

4.

Value Perceptions and Value Orientations Among Young Adult Consumers in Bangalore, India

Number of pages: 12 Posted: 22 Feb 2014 Last Revised: 23 Mar 2014
Theresa Nithila Vincent
CHRIST (Deemed to be University)
Downloads 146 (425,214)

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Psychographics, Values, Young Adults, Consumer Behaviour

5.

Market Segmentation Framework for Generation Alpha cohorts

Raja M, A. S., Gurung, D. J., & Vincent, N. T. (2021). Market Segmentation Framework for Generation Alpha cohorts. Productivity, 62(3), 248–254. https://doi.org/https://doi.org/10.32381/PROD.2021.62.03.04
Posted: 08 Jun 2022
Anand Shankar Manivannan, Deep J. Gurung and Theresa Nithila Vincent
Christ University, CHRIST University and CHRIST (Deemed to be University)

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Generation Alpha, market segmentation, tech savvy, cohort