Deep J. Gurung

CHRIST University

Hosur Road

Dharmaram PO

Bengaluru, IN Karnataka 560029

India

CHRIST University

India

  • CHRIST University

SCHOLARLY PAPERS

7

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1,121

TOTAL CITATIONS

0

Ideas:
“  My research interest is in Tourism Marketing, Social Media, and Consumer Behavior  ”

  • CHRIST University

Scholarly Papers (7)

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1.

Role of User Generated Content in Destination Image Formation

International Journal of Tourism and Travel, 10(01), 06-16, 2017
Number of pages: 11 Posted: 17 Apr 2018 Last Revised: 22 Feb 2022
Deep J. Gurung and Chandan Goswami
CHRIST University and Tezpur University
Downloads 326 (194,773)

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Destination Image, User Generated Content, Social Media, Literature Review

2.

Community Development through Tourism: A Case Study of Shergaon Village

In Tourism: Inclusive Growth & Sustainable Development (1st ed., pp. 67-77). New Delhi, Delhi: Bharti Publications.
Number of pages: 11 Posted: 19 Apr 2018
Deep J. Gurung and Chandan Goswami
CHRIST University and Tezpur University
Downloads 314 (202,705)

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Community Development, Shergaon, Arunachal Pradesh, North East India, Rural Tourism, Self Help Group, Home stay, Local Resident, India

3.

Indigenous Knowledge for Promoting Rural Health Tourism: A Case Study of Mayong

Indigenous Knowledge Systems for sustainable rural development in North East India (Vol. 1, pp. 102-113). New Delhi, Delhi: Akansha Publishing House. ISBN 9788183705776, 2020
Number of pages: 13 Posted: 13 Aug 2020
Deep J. Gurung
CHRIST University
Downloads 243 (263,911)

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Indigenous Knowledge, Mayong, Rural Tourism, Health Tourism, Assam, India

4.

Developing Linkage between Wildlife Tourism and Handicraft for Local Economic Development: A Case Study of Kaziranga National Park

In Tourism and Handicrafts A sustainable Approach (1st ed., pp. 149-158). New Delhi, Delhi: Excel India.
Number of pages: 12 Posted: 19 Apr 2018
Deep J. Gurung and Chandan Goswami
CHRIST University and Tezpur University
Downloads 238 (270,354)

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Tourism, Handicraft, Souvenir, Kaziranga National Park, Community Development

5.

Market Segmentation Framework for Generation Alpha cohorts

Raja M, A. S., Gurung, D. J., & Vincent, N. T. (2021). Market Segmentation Framework for Generation Alpha cohorts. Productivity, 62(3), 248–254. https://doi.org/https://doi.org/10.32381/PROD.2021.62.03.04
Posted: 08 Jun 2022
Anand Shankar Manivannan, Deep J. Gurung and Theresa Nithila Vincent
Christ University, CHRIST University and CHRIST (Deemed to be University)

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Generation Alpha, market segmentation, tech savvy, cohort

6.

Sustainable Luxury Tourism: Promises and Perils

Gurung, D. J., Brahma, P., & Goswami, C. (2022). Sustainable Luxury Tourism: Promises and Perils. In The Emerald Handbook of Luxury Management for Hospitality and Tourism. Emerald Publishing Limited.
Posted: 08 Jun 2022
Deep J. Gurung, Paridhi Brahma and Chandan Goswami
CHRIST University, Independent and Tezpur University

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Sustainable luxury tourism, systematic literature review, tourist review, luxury tourism, Kaziranga National Park, Assam tourism

7.

User Generated Content on Sikkim as an Image Formation Agent: A Content Analysis of Travel Blogs

International Journal of Hospitality & Tourism Systems, 10(02), 45-57, 2017
Posted: 24 Apr 2018
Deep J. Gurung and Chandan Goswami
CHRIST University and Tezpur University

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Destination Image, User Generated Content, Social Media, Travel Blogs, Content Analysis