Harley Krohmer

University of Bern

Gesellschaftsstrasse 49

Bern, BERN 3001

Switzerland

SCHOLARLY PAPERS

2

DOWNLOADS

461

CITATIONS
Rank 30,792

SSRN RANKINGS

Top 30,792

in Total Papers Citations

18

Scholarly Papers (2)

1.

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Journal of Product Innovation Management, Forthcoming
Number of pages: 34 Posted: 20 Mar 2012
University of Lucerne - Faculty of Economics and Management, Goethe University Frankfurt, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 275 (110,093)

Abstract:

Loading...

customer integration, willingness to pay, hypothetical bias, value-based pricing, new product pricing

2.

How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-The-Art Approaches

Journal of Marketing Research, Vol. 48, No. 1, pp. 172-184, February 2011
Number of pages: 14 Posted: 15 Feb 2010 Last Revised: 14 Oct 2017
Goethe University Frankfurt, University of Lucerne - Faculty of Economics and Management, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 186 (161,410)
Citation 1

Abstract:

Loading...

Market Research, Pricing, Demand Estimation, Willingness to Pay, Hypothetical Bias