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Harley Krohmer

University of Bern

Gesellschaftsstrasse 49

Bern, BERN 3001

Switzerland

  • University of Bern

SCHOLARLY PAPERS

3

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29

Scholarly Papers (3)

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1.

How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-The-Art Approaches

Journal of Marketing Research, Vol. 48, No. 1, pp. 172-184, February 2011
Number of pages: 14 Posted: 15 Feb 2010 Last Revised: 14 Oct 2017
Klaus M. Miller, Reto Hofstetter, Harley Krohmer and Z. John Zhang
HEC Paris, University of St. Gallen (HSG), University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 1,091 (51,982)
Citation 28

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Market Research, Pricing, Demand Estimation, Willingness to Pay, Hypothetical Bias

2.

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Journal of Product Innovation Management, Forthcoming
Number of pages: 34 Posted: 20 Mar 2012
Reto Hofstetter, Klaus M. Miller, Harley Krohmer and Z. John Zhang
University of St. Gallen (HSG), HEC Paris, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 385 (195,274)
Citation 1

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customer integration, willingness to pay, hypothetical bias, value-based pricing, new product pricing

3.

A De-Biased Direct Question Approach to Measuring Consumers' Willingness to Pay

Number of pages: 64 Posted: 23 Apr 2020 Last Revised: 24 Apr 2020
Reto Hofstetter, Klaus M. Miller, Harley Krohmer and Z. John Zhang
University of St. Gallen (HSG), HEC Paris, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 369 (202,012)

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Market Research, Pricing, Demand Estimation, Direct Estimation, Single Question Approach, Choice Experiments, Willingness to Pay, Hypothetical Bias