Harley Krohmer

University of Bern

Gesellschaftsstrasse 49

Bern, BERN 3001

Switzerland

SCHOLARLY PAPERS

2

DOWNLOADS

446

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Top 36,076

in Total Papers Citations

5

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Scholarly Papers (2)

1.

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Journal of Product Innovation Management, Forthcoming
Number of pages: 34 Posted: 20 Mar 2012
University of Lucerne - Faculty of Economics and Management, Goethe University Frankfurt, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 275 (108,668)

Abstract:

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customer integration, willingness to pay, hypothetical bias, value-based pricing, new product pricing

2.

How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-The-Art Approaches

Journal of Marketing Research, Vol. 48, No. 1, pp. 172-184, February 2011
Number of pages: 14 Posted: 15 Feb 2010 Last Revised: 14 Oct 2017
Goethe University Frankfurt, University of Lucerne - Faculty of Economics and Management, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 171 (172,700)

Abstract:

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Market Research, Pricing, Demand Estimation, Willingness to Pay, Hypothetical Bias