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Elanor F. Williams

University of Florida

PO Box 117165, 201 Stuzin Hall

Gainesville, FL 32610-0496

United States

  • University of Florida

SCHOLARLY PAPERS

1

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3

Scholarly Papers (1)

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Forceful Phantom Firsts: Framing Experiences as Firsts Amplifies Their Influence on Judgment

LeBoeuf, Robyn A., Williams, Elanor F., & Brenner, Lyle A. (2014). Forceful phantom firsts: Framing experiences as firsts amplifies their influence on judgment. Journal of Marketing Research, 51 (4), 420-432.
Number of pages: 48 Posted: 01 Sep 2010 Last Revised: 08 Aug 2014
Robyn A. LeBoeuf, Elanor F. Williams and Lyle Brenner
Washington University in St. Louis, University of Florida and University of Florida - Department of Marketing
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Citation 3

Abstract:

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framing, primacy effects, consumer judgment, behavioral decision theory, impression formation