Cheng-Suang Heng

National University of Singapore (NUS)

15 Computing Drive

Singapore, Singapore 117418

Singapore

SCHOLARLY PAPERS

4

DOWNLOADS
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Top 11,476

in Total Papers Downloads

4,049

CITATIONS
Rank 43,820

SSRN RANKINGS

Top 43,820

in Total Papers Citations

7

Scholarly Papers (4)

1.

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Number of pages: 48 Posted: 30 Apr 2012 Last Revised: 31 Aug 2016
Khim Yong Goh, Cheng-Suang Heng and Zhijie Lin
National University of Singapore (NUS), National University of Singapore (NUS) and Tsinghua University
Downloads 3,286 (3,061)
Citation 50

Abstract:

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social media, brand community, consumer behavior, user-generated content, marketer-generated content, communication mode, text mining, econometric modeling

2.

The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability

Forthcoming in MIS Quarterly
Number of pages: 72 Posted: 03 Feb 2014 Last Revised: 31 Aug 2016
Zhijie Lin, Khim Yong Goh and Cheng-Suang Heng
Tsinghua University, National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 693 (35,745)
Citation 5

Abstract:

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recommendation system; product network; electronic commerce; network diversity; network stability; demand modeling; econometric analysis

3.

Human Flesh Search: What Did We Find?

Number of pages: 30 Posted: 22 Jun 2017
Cheng-Suang Heng, Zhijie Lin and Xiaoying Xu
National University of Singapore (NUS), Tsinghua University and South China University of Technology - School of Business Administration (SBA)
Downloads 47 (393,878)

Abstract:

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Human Flesh Search, Online Community, Contagion and Non-Contagion Behavior, IT Affordances and Constraints

4.

Expectation Shortfall in the Highly Specialized B2B IT Innovation

Ying-Qiu, Dong; Sapumal, Ahangama; Luyang, Han; and Heng, Cheng-Suang,'EXPECTATION SHORTFALL IN THE HIGHLY SPECIALIZED B2B IT INNOVATION' (2016). Research Papers. Paper 120.
Number of pages: 17 Posted: 07 Nov 2016
Dong Ying-Qiu, Ahangama Sapumal, Han Luyang and Cheng-Suang Heng
National University of Singapore (NUS) - Department of Information Systems, National University of Singapore (NUS), National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 23 (498,233)

Abstract:

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expectation shortfall, outsourcing, B2B IT innovation