Cheng-Suang Heng

National University of Singapore (NUS)

15 Computing Drive

Singapore, Singapore 117418

Singapore

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 11,265

SSRN RANKINGS

Top 11,265

in Total Papers Downloads

4,510

SSRN CITATIONS
Rank 33,027

SSRN RANKINGS

Top 33,027

in Total Papers Citations

14

CROSSREF CITATIONS

7

Scholarly Papers (5)

1.

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Number of pages: 48 Posted: 30 Apr 2012 Last Revised: 31 Aug 2016
Khim Yong Goh, Cheng-Suang Heng and Zhijie Lin
National University of Singapore (NUS), National University of Singapore (NUS) and Tsinghua University - School of Economics and Management
Downloads 3,645 (2,893)
Citation 20

Abstract:

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social media, brand community, consumer behavior, user-generated content, marketer-generated content, communication mode, text mining, econometric modeling

2.

The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability

Forthcoming in MIS Quarterly
Number of pages: 72 Posted: 03 Feb 2014 Last Revised: 31 Aug 2016
Zhijie Lin, Khim Yong Goh and Cheng-Suang Heng
Tsinghua University - School of Economics and Management, National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 774 (33,821)
Citation 3

Abstract:

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recommendation system; product network; electronic commerce; network diversity; network stability; demand modeling; econometric analysis

3.

Human Flesh Search: What Did We Find?

Number of pages: 30 Posted: 22 Jun 2017
Cheng-Suang Heng, Zhijie Lin and Xiaoying Xu
National University of Singapore (NUS), Tsinghua University - School of Economics and Management and South China University of Technology - School of Business Administration (SBA)
Downloads 51 (411,556)

Abstract:

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Human Flesh Search, Online Community, Contagion and Non-Contagion Behavior, IT Affordances and Constraints

4.

Expectation Shortfall in the Highly Specialized B2B IT Innovation

Ying-Qiu, Dong; Sapumal, Ahangama; Luyang, Han; and Heng, Cheng-Suang,'EXPECTATION SHORTFALL IN THE HIGHLY SPECIALIZED B2B IT INNOVATION' (2016). Research Papers. Paper 120.
Number of pages: 17 Posted: 07 Nov 2016
Dong Ying-Qiu, Ahangama Sapumal, Han Luyang and Cheng-Suang Heng
National University of Singapore (NUS) - Department of Information Systems, National University of Singapore (NUS), National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 26 (521,572)

Abstract:

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expectation shortfall, outsourcing, B2B IT innovation

5.

Empowerment of Grassroots Consumers: A Revelatory Case of a Chinese FinTech Innovation

Journal of the Association for Information Systems, Forthcoming
Number of pages: 56 Posted: 22 Apr 2020
Tianhui Tan, Ying Zhang, Cheng-Suang Heng and Chunmian Ge
National University of Singapore (NUS), National University of Singapore (NUS) - Department of Information Systems, National University of Singapore (NUS) and South China University of Technology
Downloads 14 (596,271)

Abstract:

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Qualitative method, IT-enabled empowerment, grassroots consumers, FinTech, emerging market