Cheng-Suang Heng

National University of Singapore (NUS)

15 Computing Drive

Singapore, Singapore 117418

Singapore

SCHOLARLY PAPERS

7

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6,851

SSRN CITATIONS
Rank 17,486

SSRN RANKINGS

Top 17,486

in Total Papers Citations

75

CROSSREF CITATIONS

3

Scholarly Papers (7)

1.

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Goh, K.Y., Heng, C.S., and Lin, Z., “Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content”, Information Systems Research, 24(1), 2013, pp. 88-107.
Number of pages: 48 Posted: 30 Apr 2012 Last Revised: 12 Sep 2023
Khim Yong Goh, Cheng-Suang Heng and Zhijie Lin
National University of Singapore (NUS), National University of Singapore (NUS) and Tsinghua University - School of Economics and Management
Downloads 5,143 (3,242)
Citation 80

Abstract:

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social media, brand community, consumer behavior, user-generated content, marketer-generated content, communication mode, text mining, econometric modeling

2.

The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability

Forthcoming in MIS Quarterly
Number of pages: 72 Posted: 03 Feb 2014 Last Revised: 13 Sep 2023
Zhijie Lin, Khim Yong Goh and Cheng-Suang Heng
Tsinghua University - School of Economics and Management, National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 1,207 (32,478)
Citation 4

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recommendation system; product network; electronic commerce; network diversity; network stability; demand modeling; econometric analysis

3.

Empowerment of Grassroots Consumers: A Revelatory Case of a Chinese FinTech Innovation

Journal of the Association for Information Systems, Forthcoming
Number of pages: 56 Posted: 22 Apr 2020
Tianhui Tan, Ying Zhang, Cheng-Suang Heng and Chunmian Ge
National University of Singapore (NUS), University of Auckland Business School, National University of Singapore (NUS) and South China University of Technology
Downloads 311 (179,747)

Abstract:

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Qualitative method, IT-enabled empowerment, grassroots consumers, FinTech, emerging market

4.

Strategic Content Generation and Monetization in Financial Social Media

Information Systems Research
Number of pages: 68 Posted: 14 Sep 2023 Last Revised: 17 Jan 2024
Ding Li, Khim Yong Goh and Cheng-Suang Heng
Nanjing University, National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 76 (572,791)

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Strategic Behavior, Content Generation, Content Monetization, Investor Preference, Financial Social Media, Bayesian Estimation

Human Flesh Search: What Did We Find?

Number of pages: 30 Posted: 22 Jun 2017
Cheng-Suang Heng, Zhijie Lin and Xiaoying Xu
National University of Singapore (NUS), Tsinghua University - School of Economics and Management and South China University of Technology - School of Business Administration (SBA)
Downloads 71 (603,829)

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Human Flesh Search, Online Community, Contagion and Non-Contagion Behavior, IT Affordances and Constraints

Human Flesh Search: What Did We Find?

Information & Management, 56(4), 476-492. https://doi.org/10.1016/j.im.2018.09.009 , The University of Auckland Business School Research Paper Series
Posted: 18 Oct 2021
Cheng-Suang Heng, Zhijie Lin, Xiaoying Xu, Ying Zhang and Yixuan Zhao
National University of Singapore (NUS), Tsinghua University - School of Economics and Management, South China University of Technology - School of Business Administration (SBA), University of Auckland Business School and Nanjing University

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Human Flesh Search, Online community, Contagious and non-contagious mechanism, IT affordances and constraints

6.

Expectation Shortfall in the Highly Specialized B2B IT Innovation

Ying-Qiu, Dong; Sapumal, Ahangama; Luyang, Han; and Heng, Cheng-Suang,'EXPECTATION SHORTFALL IN THE HIGHLY SPECIALIZED B2B IT INNOVATION' (2016). Research Papers. Paper 120.
Number of pages: 17 Posted: 07 Nov 2016
Dong Ying-Qiu, Ahangama Sapumal, Han Luyang and Cheng-Suang Heng
National University of Singapore (NUS) - Department of Information Systems, National University of Singapore (NUS), National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 43 (751,436)

Abstract:

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expectation shortfall, outsourcing, B2B IT innovation

7.

Winning Over Grassroots Consumers: An Empowerment Perspective of Yu’E Bao

Proceedings of the 19th Pacific Asia Conference on Information Systems (PACIS 2015). https://aisel.aisnet.org/pacis2015/115 , The University of Auckland Business School Research Paper Series
Posted: 18 Oct 2021
Tianhui Tan, Ying Zhang, Cheng-Suang Heng and Chunmian Ge
National University of Singapore (NUS), University of Auckland Business School, National University of Singapore (NUS) and South China University of Technology

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