Ying Zhang

National University of Singapore (NUS) - Department of Information Systems

13 Computing Drive

117417

Singapore

SCHOLARLY PAPERS

3

DOWNLOADS

325

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

The Signaling Effect of Sampling Size in Online Physical Goods Sampling

Number of pages: 42 Posted: 01 Sep 2016 Last Revised: 20 Apr 2020
Zibo Liu, Zhijie Lin, Ying Zhang and Yong Tan
University of Washington - Michael G. Foster School of Business, Tsinghua University - School of Economics and Management, National University of Singapore (NUS) - Department of Information Systems and University of Washington - Michael G. Foster School of Business
Downloads 170 (188,807)

Abstract:

Loading...

product sampling; product type; signaling effect; structural model

2.

Online Product Sampling on E-Commerce Platforms: An Empirical Analysis of Sales Spillover Effects

Number of pages: 55 Posted: 26 Jun 2018
Ying Zhang, Khim Yong Goh and Zhijie Lin
National University of Singapore (NUS) - Department of Information Systems, National University of Singapore (NUS) and Tsinghua University - School of Economics and Management
Downloads 141 (220,679)

Abstract:

Loading...

product sampling, product trial, spillover effect, electronic commerce, econometric analysis

3.

Empowerment of Grassroots Consumers: A Revelatory Case of a Chinese FinTech Innovation

Journal of the Association for Information Systems, Forthcoming
Number of pages: 56 Posted: 22 Apr 2020
National University of Singapore (NUS), National University of Singapore (NUS) - Department of Information Systems, National University of Singapore (NUS) and South China University of Technology
Downloads 14 (596,271)

Abstract:

Loading...

Qualitative method, IT-enabled empowerment, grassroots consumers, FinTech, emerging market