Ying Zhang

National University of Singapore (NUS) - Department of Information Systems

13 Computing Drive

117417

Singapore

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Scholarly Papers (1)

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Online Product Sampling on E-Commerce Platforms: An Empirical Analysis of Sales Spillover Effects

Number of pages: 55 Posted: 26 Jun 2018
Ying Zhang, Khim Yong Goh and Zhijie Lin
National University of Singapore (NUS) - Department of Information Systems, National University of Singapore (NUS) and Tsinghua University
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Abstract:

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product sampling, product trial, spillover effect, electronic commerce, econometric analysis