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Sanjay Mishra

University of Kansas

1415

Lawrence, KS 66045

United States

  • University of Kansas

SCHOLARLY PAPERS

4

DOWNLOADS

87

TOTAL CITATIONS

1

Scholarly Papers (4)

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1.

Enhancing Memory of Television Commercials Through Message Spacing

Journal of Marketing Research, Vol. 31, No. 3 (Aug., 1994), pp. 384-392
Number of pages: 10 Posted: 22 Apr 2016
Surendra Singh, Sanjay Mishra, Neeli Bendapudi and Denise Denise Linville
University of Kansas - School of Business, University of Kansas, University of Kansas - School of Business and University of Kansas - School of Journalism and Mass Communication
Downloads 45 (1,133,231)
Citation 1

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2.

A Communications View of Web Page Perception

Journal of Current Issues and Research in Advertising, Volume 27, Number 1 (Spring 2005).
Number of pages: 23 Posted: 20 Apr 2016
Surendra Singh, Nikunj Dalal, Sanjay Mishra and Vivek Patil
University of Kansas - School of Business, Oklahoma State University - Stillwater - College of Business Administration, University of Kansas and Gonzaga University - School of Business Administration
Downloads 42 (1,170,409)

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3.

Research Burnout: A Refined Multidimensional Scale

Psychological Reports, (2004), 95,1253 - 1263
Posted: 28 Apr 2016
Surendra Singh, Nikunj Dalal and Sanjay Mishra
University of Kansas - School of Business, Oklahoma State University - Stillwater - College of Business Administration and University of Kansas

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4.

Estes' Stimulus Sampling Theory and Massed Versus Spaced Advertising Schedules

Marketing Letters, Vol. 6, No. 4 (Oct., 1995), pp. 297-308
Posted: 22 Apr 2016
Sanjay Mishra, Ajay Sukhdial and Surendra Singh
University of Kansas, University of Oklahoma and University of Kansas - School of Business

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massed and spaced advertising, stimulus sampling theory