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Neeli Bendapudi

University of Kansas - School of Business

1300 Sunnyside Avenue

Lawrence, KS 66045

United States

  • University of Kansas - School of Business

SCHOLARLY PAPERS

2

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716

TOTAL CITATIONS

3

Scholarly Papers (2)

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1.

Enhancing Helping Behavior: An Integrative Framework for Promotion Planning

Journal of Marketing, Vol. 60 (July 1996), 33-49
Number of pages: 18 Posted: 22 Apr 2016
Neeli Bendapudi, Surendra Singh and Venkat Bendapudi
University of Kansas - School of Business, University of Kansas - School of Business and University of Kansas - School of Business
Downloads 671 (99,667)
Citation 2

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2.

Enhancing Memory of Television Commercials Through Message Spacing

Journal of Marketing Research, Vol. 31, No. 3 (Aug., 1994), pp. 384-392
Number of pages: 10 Posted: 22 Apr 2016
Surendra Singh, Sanjay Mishra, Neeli Bendapudi and Denise Denise Linville
University of Kansas - School of Business, University of Kansas, University of Kansas - School of Business and University of Kansas - School of Journalism and Mass Communication
Downloads 45 (1,133,231)
Citation 1

Abstract:

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