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Denise Denise Linville

University of Kansas - School of Journalism and Mass Communication

Stauffer-Flint Hall

1435 Jayhawk Blvd

Lawrence, KS 66045

United States

  • University of Kansas - School of Journalism and Mass Communication

SCHOLARLY PAPERS

2

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45

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1

Scholarly Papers (2)

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1.

Enhancing Memory of Television Commercials Through Message Spacing

Journal of Marketing Research, Vol. 31, No. 3 (Aug., 1994), pp. 384-392
Number of pages: 10 Posted: 22 Apr 2016
Surendra Singh, Sanjay Mishra, Neeli Bendapudi and Denise Denise Linville
University of Kansas - School of Business, University of Kansas, University of Kansas - School of Business and University of Kansas - School of Journalism and Mass Communication
Downloads 45 (1,133,231)
Citation 1

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2.

Enhancing the Efficacy of Split Thirty-Second Television Commercials: An Encoding Variability Application

Journal of Advertising, Vol. 24, No. 3 (Autumn, 1995), pp. 13-23
Posted: 22 Apr 2016
Surendra Singh, Denise Denise Linville and Ajay Sukhdial
University of Kansas - School of Business, University of Kansas - School of Journalism and Mass Communication and University of Oklahoma

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