Kun Qian

University of Massachusetts Amherst - Department of Marketing

United States

  • University of Massachusetts Amherst - Department of Marketing

SCHOLARLY PAPERS

3

DOWNLOADS

455

TOTAL CITATIONS

1

Scholarly Papers (3)

Actions:
Email selected abstracts
1.

The Power of Star Creators: Evidence from the Live Streaming Industry

Number of pages: 60 Posted: 07 Jun 2022 Last Revised: 08 May 2023
Kun Qian and Ying Xie
University of Massachusetts Amherst - Department of Marketing and University of Texas at Dallas
Downloads 339 (192,607)
Citation 1

Abstract:

Loading...

Stardom, Content creation, Live streaming, Asymmetric competition, Salop model, DID model, Synthetic control.

2.

Status Goods Consumption and Gamification in Digital Markets

Number of pages: 47 Posted: 12 Apr 2024
Lin Qiu, Kun Qian, Dan Ding and Junhong Chu
Southern University of Science and Technology, University of Massachusetts Amherst - Department of Marketing, Southwestern University of Finance and Economics and HKU Business School, The University of Hong Kong
Downloads 116 (519,498)

Abstract:

Loading...

Status goods, Gamification, Information disclosure, Digital platforms

3.

Digital Content Creation: An Analysis of the Impact of Recommendation Systems

Management Science
Posted: 04 Jan 2023 Last Revised: 01 Apr 2024
Kun Qian and Sanjay Jain
University of Massachusetts Amherst - Department of Marketing and University of Texas at Dallas

Abstract:

Loading...

Content creation, Digital platform, Recommendation system, Biased intermediation, Compensation design, Data privacy, Game theory