Yikun Jiang

University of California, Berkeley

310 Barrows Hall

Berkeley, CA 94720

United States

  • University of California, Berkeley

SCHOLARLY PAPERS

3

DOWNLOADS

877

TOTAL CITATIONS

2

Scholarly Papers (3)

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1.

The Implications of Premium Version Adoption on Customer Relationship Management: An Empirical Study of mHealth User Engagement and Retention

Number of pages: 30 Posted: 13 Apr 2020 Last Revised: 08 Jan 2021
Linda Hagen, Yikun Jiang, Bärbel Knäuper, Kosuke Uetake and Nathan Yang
University of Southern California - Marshall School of Business, University of California, Berkeley, McGill University - Department of Psychology, Yale School of Management and University of Illinois Urbana-Champaign
Downloads 416 (153,525)
Citation 2

Abstract:

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Behavioral Analytics; Commitment Device; Consistent Behavior; Habit; Freemium; Health and Wellness; Mobile Health Application Design; Self-Control.

2.

Victim of Your (Customer's) Own Success

Number of pages: 43 Posted: 26 Sep 2019 Last Revised: 20 May 2020
Yikun Jiang and Nathan Yang
University of California, Berkeley and University of Illinois Urbana-Champaign
Downloads 265 (250,181)

Abstract:

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Behavioral Analytics; Big Data; Customer Relationship Management; Freemium; Goals and Motivation; Health and Wellness; Health Education; Learning Model; Particle Filtering; Self-Control; Self-Reputation; Subscription Model; Wearables

3.

Does Premium Version Adoption in mHealth Improve User Engagement and Health-Related Outcomes?

Number of pages: 50 Posted: 23 Dec 2022 Last Revised: 10 May 2025
Yikun Jiang, Kosuke Uetake and Nathan Yang
University of California, Berkeley, Yale School of Management and University of Illinois Urbana-Champaign
Downloads 196 (335,218)

Abstract:

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Behavioral Analytics, Freemium, Mobile Health, Subscriptions, Sunk Cost, Hedonic Decline