Yikun Jiang

University of California, Berkeley

310 Barrows Hall

Berkeley, CA 94720

United States

  • University of California, Berkeley

SCHOLARLY PAPERS

3

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659

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (3)

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1.

The Implications of Premium Version Adoption on Customer Relationship Management: An Empirical Study of mHealth User Engagement and Retention

Number of pages: 30 Posted: 13 Apr 2020 Last Revised: 08 Jan 2021
Linda Hagen, Yikun Jiang, Bärbel Knäuper, Kosuke Uetake and Nathan Yang
University of Southern California - Marshall School of Business, University of California, Berkeley, McGill University - Department of Psychology, Yale School of Management and Cornell University
Downloads 301 (162,609)
Citation 1

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Behavioral Analytics; Commitment Device; Consistent Behavior; Habit; Freemium; Health and Wellness; Mobile Health Application Design; Self-Control.

2.

Victim of Your (Customer's) Own Success

Number of pages: 43 Posted: 26 Sep 2019 Last Revised: 20 May 2020
Yikun Jiang and Nathan Yang
University of California, Berkeley and Cornell University
Downloads 214 (228,108)

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Behavioral Analytics; Big Data; Customer Relationship Management; Freemium; Goals and Motivation; Health and Wellness; Health Education; Learning Model; Particle Filtering; Self-Control; Self-Reputation; Subscription Model; Wearables

3.

Engagement Dynamics in mHealth

Number of pages: 64 Posted: 23 Dec 2022 Last Revised: 08 Jun 2023
Yikun Jiang, Kosuke Uetake and Nathan Yang
University of California, Berkeley, Yale School of Management and Cornell University
Downloads 144 (323,467)

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Behavioral Economics; Customer Dynamics; Freemium Design; Mental Accounting; Mobile Health and Wellness; Subscription Service; Sunk Cost Fallacy