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Alexander Bleier

Frankfurt School of Finance & Management

Adickesallee 32-34

Frankfurt am Main, 60322

Germany

  • Frankfurt School of Finance & Management

SCHOLARLY PAPERS

3

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Top 45,563

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2,770

TOTAL CITATIONS
Rank 39,086

SSRN RANKINGS

Top 39,086

in Total Papers Citations

10

Scholarly Papers (3)

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1.

On the Viability of Contextual Advertising as a Privacy-Preserving Alternative to Behavioral Advertising on the Web

Number of pages: 40 Posted: 15 Dec 2021
Alexander Bleier
Frankfurt School of Finance & Management
Downloads 1,042 (54,490)
Citation 1

Abstract:

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Privacy, contextual advertising, behavioral advertising, contextual integrity

2.

Consumer Privacy and the Future of Data-Based Innovation and Marketing

Number of pages: 45 Posted: 01 May 2020
Alexander Bleier, Avi Goldfarb and Catherine E. Tucker
Frankfurt School of Finance & Management, University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 944 (62,017)
Citation 2

Abstract:

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Privacy, Contextual Integrity, Marketing, Innovation

3.

Granular Control and Privacy Decisions: Evidence from Apple’s App Tracking Transparency (ATT)

Number of pages: 64 Posted: 20 Nov 2023 Last Revised: 23 Dec 2024
Lennart Kraft, Alexander Bleier, Bernd Skiera and Tim Koschella
Goethe University Frankfurt, Frankfurt School of Finance & Management, Goethe University Frankfurt and Realtime Technologies GmbH
Downloads 784 (81,615)
Citation 7

Abstract:

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Apple, App Tracking Transparency, Privacy, Online Advertising, Targeting, Personal Identifiable Information (PII), Identifier for Advertisers (IDFA)