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Rajeev Kohli

Columbia University - Columbia Business School, Marketing

Ira Leon Rennert Professor of Business

New York, NY 10027

United States

  • Columbia University - Columbia Business School, Marketing

SCHOLARLY PAPERS

3

DOWNLOADS

813

TOTAL CITATIONS

0

Scholarly Papers (3)

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1.

Herding, Learning, and Incentives for Online Reviews

Columbia Business School Research Paper Forthcoming
Number of pages: 47 Posted: 03 Dec 2020
Rajeev Kohli, Xiao Lei and Yeqing Zhou
Columbia University - Columbia Business School, Marketing, HKU Business School, The University of Hong Kong and Rotterdam School of Management, Erasmus University
Downloads 658 (99,299)

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Customer reviews; incentive design; online platforms; e-commerce; herding; learning; diffusion; stochastic processes; Polya urn.

2.

Hit or Fit: The Tradeoff between Maximizing Likelihood and Hit Rate

Number of pages: 18 Posted: 22 Jul 2022
Khaled Boughanmi, Rajeev Kohli and Kamel Jedidi
Cornell University - Samuel Curtis Johnson Graduate School of Management, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 95 (730,864)

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Choice models, predictive validity, likelihood, hit rate

3.

Sequential choice in ordered bundles

Columbia Business School Research Paper No. 5000099
Number of pages: 45 Posted: 04 Nov 2024
Rajeev Kohli, Kriste Krstovski, Hengyu Kuang and Hengxu Lin
Columbia University - Columbia Business School, Marketing, Columbia University, Columbia University - Columbia Business School and Columbia University - Columbia Business School
Downloads 60 (961,006)

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Choice modeling, bundling, personalization, Markov models, neural networks, large language models, Transformers