Rajeev Kohli

Columbia Business School - Marketing

New York, NY 10027

United States

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Herding, Learning and Incentives for Online Reviews

Number of pages: 42 Posted: 03 Dec 2020
Rajeev Kohli, Xiao Lei and Yeqing Zhou
Columbia Business School - Marketing, Columbia University - Department of Industrial Engineering and Operations Research (IEOR) and Columbia University - Department of Industrial Engineering and Operations Research & Data Science Institute
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Abstract:

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Customer reviews; incentive design; online platforms; e-commerce; herding; learning; diffusion; stochastic processes; Polya urn.