New York, NY 10027
United States
Columbia University - Columbia Business School, Marketing
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marketing resource allocation, long-term effect of marketing activities, hidden Markov model, Bayesian estimation, dynamic programming, pharmaceutical marketing
Context effects, no-choice, regularity violations, IIA, order independence, generalized mean, discrete choice, reference point.
Emerging markets, developed markets, materialist, postmaterialist, advertising appeals, experiential marketing, functional marketing
nonlinear pricing, tariff structure, discrete/continuous choice models
multidimensional scaling, cluster analysis, maximum likelihood estimation, consumer psychology
Structural equations, Finite mixtures, Maximum likelihood, Emotions, Weight loss
structural equation models, market segmentation, finite mixture models, confirmatory factor analysis, customer satisfaction
Choice models, predictive validity, likelihood, hit rate
censored regression, latent class analysis, maximum likelihood estimation, consumer psychology
Innovations diffusion, Advertising, Pricing, Economic models
buyer behavior, choice models, scaling methods, segmentation research
multidimensional scaling, paired comparisons data, maximum likelihood estimation, microeconomics, consumer psychology
competitive strategy, strategic types, effectiveness performance, structural-equation models, finite mixtures, latent class models
Multidimensional scaling, Sorting tasks, Categorization, Maximum likelihood, Behavioral accounting
Cluster Analysis, Categorization, Sorting Tasks, Maximum Likelihood Estimation
multidimensional scaling, binary data analysis, maximum likelihood estimation, stochastic models, consumer psychology
customer value analysis, market segmentation, finite-mixture models, simultaneous recursive equations, customer value management
Heterogeneity, latent structure models, cluster-wise regression, random coefficients models, compound distributions
Marketing Strategy, Multidimensional Scaling, Cluster Analysis, Strategic Groups
all levels of systems, all subsystems, catastrophe theory, controlled random search, nonlinear estimation, cusp catastrophe model, cross-level hypotheses
quantity discounts, willingness to pay, choice models, mixed logit, conjoint analysis
