Lia Zarantonello

University of Bath - School of Management

Senior lecturer (Associate Professor)

Claverton Down

Bath, BA2 7AY

United Kingdom

SCHOLARLY PAPERS

3

DOWNLOADS
Rank 6,370

SSRN RANKINGS

Top 6,370

in Total Papers Downloads

6,724

2

!

Under construction: SSRN citations while be offline until July when we will launch a brand new and improved citations service, check here for more details.

For more information

Scholarly Papers (3)

1.

Brand Experience: What is it? How is it Measured? Does it Affect Loyalty?

Journal of Marketing, Vol. 73, No. 3, pp. 52-68, 2009, Columbia Business School Research Paper No. 12-19
Number of pages: 18 Posted: 17 Nov 2011
Bernd H. Schmitt, Lia Zarantonello and J. Josko Brakus
Columbia Business School - International Business, University of Bath - School of Management and affiliation not provided to SSRN
Downloads 5,586 (1,200)

Abstract:

Loading...

2.

The Impact of Event Marketing on Brand Equity: The Mediating Roles of Brand Experience and Brand Attitude

International Journal of Advertising, Forthcoming
Number of pages: 44 Posted: 15 Nov 2012
Lia Zarantonello and Bernd H. Schmitt
University of Bath - School of Management and Columbia Business School - International Business
Downloads 1,013 (20,756)

Abstract:

Loading...

Event Marketing, Experiential Marketing, Brand Equity, Brand Experience, Brand Attitude

3.

Functional and Experiential Routes to Persuasion: An Analysis of Advertising in Emerging Versus Developed Markets

International Journal of Research in Marketing, Special Issue: Emerging Markets, Vol. 30, I. 1, 2013 (Forthcoming)
Number of pages: 44 Posted: 03 Oct 2012
Lia Zarantonello, Kamel Jedidi and Bernd H. Schmitt
University of Bath - School of Management, Columbia Business School - Marketing and Columbia Business School - International Business
Downloads 125 (221,998)

Abstract:

Loading...

Emerging markets, developed markets, materialist, postmaterialist, advertising appeals, experiential marketing, functional marketing