Lia Zarantonello

University of Roehampton

Roehampton Lane

London, SW15 5PU

United Kingdom

  • University of Roehampton

SCHOLARLY PAPERS

4

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SSRN CITATIONS
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Top 14,895

in Total Papers Citations

49

CROSSREF CITATIONS

53

Scholarly Papers (4)

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1.

Brand Experience: What is it? How is it Measured? Does it Affect Loyalty?

Journal of Marketing, Vol. 73, No. 3, pp. 52-68, 2009, Columbia Business School Research Paper No. 12-19
Number of pages: 18 Posted: 17 Nov 2011
Bernd H. Schmitt, Lia Zarantonello and J. Josko Brakus
Columbia Business School - International Business, University of Roehampton and affiliation not provided to SSRN
Downloads 7,889 (1,665)
Citation 44

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2.

The Impact of Event Marketing on Brand Equity: The Mediating Roles of Brand Experience and Brand Attitude

International Journal of Advertising, Forthcoming
Number of pages: 44 Posted: 15 Nov 2012
Lia Zarantonello and Bernd H. Schmitt
University of Roehampton and Columbia Business School - International Business
Downloads 1,393 (27,815)
Citation 2

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Event Marketing, Experiential Marketing, Brand Equity, Brand Experience, Brand Attitude

3.

Functional and Experiential Routes to Persuasion: An Analysis of Advertising in Emerging Versus Developed Markets

International Journal of Research in Marketing, Special Issue: Emerging Markets, Vol. 30, I. 1, 2013 (Forthcoming)
Number of pages: 44 Posted: 03 Oct 2012
Lia Zarantonello, Kamel Jedidi and Bernd H. Schmitt
University of Roehampton, Columbia University - Columbia Business School, Marketing and Columbia Business School - International Business
Downloads 170 (338,434)

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Emerging markets, developed markets, materialist, postmaterialist, advertising appeals, experiential marketing, functional marketing

4.

Psychological Underpinnings of Brands

Annual Review of Psychology, Vol. 72, pp. 585-607, 2021, Vol. 72, pp. 585-607
Posted: 05 Feb 2021
Richard P. Bagozzi, Simona Romani, Silvia Grappi and Lia Zarantonello
University of Michigan, Stephen M. Ross School of Business, Luiss Guido Carli University, Università degli studi di Modena e Reggio Emilia (UNIMORE) and University of Roehampton

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