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Michael D. Johnson

Stephen M. Ross School of Business at the University of Michigan

701 Tappan Street

Ann Arbor, MI MI 48109-1234

United States

  • Stephen M. Ross School of Business at the University of Michigan

SCHOLARLY PAPERS

3

DOWNLOADS

629

TOTAL CITATIONS

7

Scholarly Papers (3)

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1.

Capturing Customer Heterogeneity Using a Finite Mixture Pls Approach

Schmalenbach Business Review (sbr), Vol. 54, July 2002
Number of pages: 27 Posted: 22 Aug 2002
Andreas Herrmann, Carsten H. Hahn, Michael D. Johnson and Frank Huber
University of St. Gallen - MCM Institute, SAP AG - Walldorf, Stephen M. Ross School of Business at the University of Michigan and University of St. Gallen
Downloads 589 (114,649)
Citation 7

Abstract:

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2.

A New Clustering Methodology for the Analysis of Sorted or Categorized Stimuli

Marketing Letters, Volume 2, Issue 3, pp 267-279
Number of pages: 13 Posted: 01 Jun 2016
Wayne S. DeSarbo, Kamel Jedidi and Michael D. Johnson
Pennsylvania State University, Columbia University - Columbia Business School, Marketing and Stephen M. Ross School of Business at the University of Michigan
Downloads 40 (1,183,237)

Abstract:

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Cluster Analysis, Categorization, Sorting Tasks, Maximum Likelihood Estimation

3.

TSCALE: A New Multidimensional Scaling Procedure Based on Tversky's Contrast Model

Psychometrika, Volume 57, Issue 1, pp 43-69 (1992)
Posted: 03 Jun 2016
Wayne S. DeSarbo, Michael D. Johnson, Ajay K Manrai, Lalita A. Manrai and Elizabeth Edwards
Pennsylvania State University, Stephen M. Ross School of Business at the University of Michigan, University of Delaware, University of Delaware and University of Michigan, Stephen M. Ross School of Business

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multidimensional scaling, asymmetric proximity data, Tversky's contrast model, consumer psychology