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Stuart X. Zhu

University of Groningen

SCHOLARLY PAPERS

5

DOWNLOADS

535

TOTAL CITATIONS

5

Scholarly Papers (5)

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1.

Challenges at the Marketing–Operations Interface in Omni-Channel Retail Environments

Journal of Business Research, Forthcoming
Number of pages: 42 Posted: 22 Nov 2019
Tammo H.A. Bijmolt, Manda Broekhuis, Sander de Leeuw, Christian Hirche, Robert P. Rooderkerk, Rui Sousa and Stuart X. Zhu
University of Groningen - Department of Marketing & Marketing Research, affiliation not provided to SSRN, VU University Amsterdam, affiliation not provided to SSRN, Rotterdam School of Management, Erasmus University, Catholic University of Portugal (Porto) and University of Groningen
Downloads 176 (435,504)
Citation 5

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marketing-operations interface; customer journey; product flow; omni-channel; digital business models; assortment planning; inventory control; distribution; delivery; product returns

2.

Optimal Recycling Strategies with the Name-Your-Own-Price Mechanism

Number of pages: 92 Posted: 30 Dec 2020
Gangshu (George) Cai, Jianbin Li, Qifei Wang and Stuart X. Zhu
Santa Clara University, Huazhong University of Science and Technology, Huazhong University of Science and Technology and University of Groningen
Downloads 169 (444,808)

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name-your-own-price, list-price, remanufacturing, recycling, game theory

3.

A Practical Assesment of Ccus Opportunities in the Southeast European Industrial Sector - Bulgaria, Croatia, Greece, Romania

Number of pages: 23 Posted: 23 Nov 2023
Daniel Varga, Alban Kryeziu, Stuart X. Zhu and Evrim Ursavas
University of Groningen, University of Groningen, University of Groningen and University of Groningen
Downloads 79 (809,932)

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Carbon Capture Usage and Storage, Southeast Europe, value chain analysis, optimization, modelling

4.

Optimal Operation Strategies for an Online Platform that Trades and Buys Used Products

Number of pages: 42 Posted: 13 Jun 2025
Dongmei Xue, Ruud Teunter, Stuart X. Zhu and Weihua Zhou
Hangzhou Normal University, University of Groningen, University of Groningen and Zhejiang University
Downloads 57 (1,000,027)

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Platform, remanufacturing, reservation price, operation model, commission fee, auctions

5.

Programmatic or Sponsored Advertising? Control, Costs, and Consumer Utility in Platform Competition

Number of pages: 24 Posted: 03 Oct 2025
Dan Gao, He Xu and Stuart X. Zhu
Huazhong University of Science and Technology, Huazhong University of Science and Technology and University of Groningen
Downloads 54 (1,031,043)

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sponsored advertising, programmatic advertising, sponsorship-induced utility effect, content quality