Lara Lobschat

University of Muenster

Schlossplatz 2

Muenster, D-48149

Germany

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Scholarly Papers (1)

1.

All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions

Wharton Customer Analytics Research Paper
Number of pages: 53 Posted: 20 Feb 2020
Lara Lobschat, Niels Holtrop, Norris Bruce and Ram C. Rao
University of Muenster, Maastricht University - School of Business and Economics, University of Texas at Dallas and The University of Texas at Dallas, Naveen Jindal School of Management
Downloads 133 (257,656)

Abstract:

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Display advertising, conversion, engagement, ad copy, ad placement, purchase funnel, social media, influencer marketing