Neeru Paharia

Georgetown University - McDonough School of Business

3700 O Street, NW

Washington, DC 20057

United States

  • Georgetown University - McDonough School of Business

SCHOLARLY PAPERS

3

DOWNLOADS

363

SSRN CITATIONS

6

CROSSREF CITATIONS

0

Scholarly Papers (3)

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1.

Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy

Number of pages: 46 Posted: 14 Aug 2020
Chris Hydock, Neeru Paharia and Sean Blair
California State Polytechnic University, San Luis Obispo - Orfalea College of Business, Georgetown University - McDonough School of Business and Georgetown University - McDonough School of Business
Downloads 327 (143,408)
Citation 2

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corporate political advocacy, choice share, market share, political orientation, brand activism, negativity bias, identity-based consumption

2.

The Consumer Response to Corporate Political Advocacy: a Review and Future Directions

Number of pages: 28 Posted: 06 May 2022
Chris Hydock, Neeru Paharia and T.J. Weber
California State Polytechnic University, San Luis Obispo - Orfalea College of Business, Georgetown University - McDonough School of Business and California State Polytechnic University, San Luis Obispo - Orfalea College of Business
Downloads 36 (663,613)
Citation 1

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corporate political advocacy (CPA), political orientation, boycott, boycott, corporate social responsibility (CSR), consumerism, socially responsible consumption, identity

3.

The Brand Value of Earnings: An Event Study of Consumer Responses to Earnings Announcements

Posted: 06 Apr 2021 Last Revised: 01 Mar 2023
Michael D. Kimbrough, Neeru Paharia, Sijing Wei and Xu (Frank) Wang
University of Maryland - Robert H. Smith School of Business, Georgetown University - McDonough School of Business, Creighton University - Heider College of Business and Saint Louis University - Chaifetz School of Business

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consumer earnings response coefficient (CERC), earnings surprise, consumer perceptions, event study, external stakeholders, brand value, real effects, sales growth