3700 O Street, NW
Washington, DC 20057
United States
Georgetown University - McDonough School of Business
SSRN RANKINGS
in Total Papers Citations
corporate political advocacy, choice share, market share, political orientation, brand activism, negativity bias, identity-based consumption
consumer earnings response coefficient (CERC), earnings surprise, consumer perceptions, event study, external stakeholders, brand value, real effects, sales growth
corporate political advocacy (CPA), political orientation, boycott, boycott, corporate social responsibility (CSR), consumerism, socially responsible consumption, identity
