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Chris Hydock

California State Polytechnic University, San Luis Obispo - Orfalea College of Business

San Luis Obispo, CA 93407

United States

  • California State Polytechnic University, San Luis Obispo - Orfalea College of Business

SCHOLARLY PAPERS

7

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3,101

TOTAL CITATIONS
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Top 27,292

in Total Papers Citations

38

Scholarly Papers (7)

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1.

Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy

Number of pages: 46 Posted: 14 Aug 2020
Chris Hydock, Neeru Paharia and Sean Blair
California State Polytechnic University, San Luis Obispo - Orfalea College of Business, Georgetown University - McDonough School of Business and Georgetown University - McDonough School of Business
Downloads 877 (69,673)
Citation 13

Abstract:

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corporate political advocacy, choice share, market share, political orientation, brand activism, negativity bias, identity-based consumption

2.

Making the Wait Worthwhile: Experiments on the Effect of Queueing on Consumption

Number of pages: 45 Posted: 27 Jul 2017 Last Revised: 26 Jun 2019
Sezer Ulku, Chris Hydock and Shiliang Cui
Georgetown University - McDonough School of Business, California State Polytechnic University, San Luis Obispo - Orfalea College of Business and Georgetown University - McDonough School of Business
Downloads 714 (89,859)
Citation 21

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Mental Accounting, Sunk Cost Fallacy, Consumer Behavior in Queues, Behavioral Operations

3.

Social Queues (Cues): Impact of Others' Waiting in Line on One's Service Time

Forthcoming, Management Science
Number of pages: 52 Posted: 05 Aug 2019 Last Revised: 06 Feb 2022
Sezer Ulku, Chris Hydock and Shiliang Cui
Georgetown University - McDonough School of Business, California State Polytechnic University, San Luis Obispo - Orfalea College of Business and Georgetown University - McDonough School of Business
Downloads 442 (163,866)

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Behavioral Operations, Queues, Service Time, Customer Behavior, Social Preferences

4.

Not Just About Price: Whether Consumers Seek Quality or Taste Determines Their Response to Retailer Pricing Strategies

Georgetown McDonough School of Business Research Paper No. 3825192
Number of pages: 71 Posted: 25 May 2021 Last Revised: 27 Dec 2021
Chris Hydock and Luc Wathieu
California State Polytechnic University, San Luis Obispo - Orfalea College of Business and Georgetown University McDonough School of Business
Downloads 316 (245,173)

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taste, quality, value, benefits, pricing, retail pricing strategy, EDLP, Hi-Lo, vertical, horizontal

5.

Politics, Persuasion and Choice

Number of pages: 19 Posted: 12 Nov 2019 Last Revised: 20 Nov 2019
David Godes, Dina Mayzlin, Odilon Camara, Doug Chung, Chris Hydock, Richard Kotchmar, Claire Lim, Sarah Moshary, Neeru Paharia, Nils Wernerfelt, Pinar Yildirim and Lingling Zhang
Johns Hopkins University - Carey Business School, University of Southern California - Marshall School of Business, affiliation not provided to SSRN, University of Texas at Austin - McCombs School of Business, California State Polytechnic University, San Luis Obispo - Orfalea College of Business, affiliation not provided to SSRN, Queen Mary University of London, University of California, Berkeley - Marketing Group, affiliation not provided to SSRN, Harvard University - Harvard Kennedy School (HKS), University of Pennsylvania - The Wharton School and China Europe International Business School
Downloads 286 (265,341)

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Politics, Persuasion, Marketing, Choice

6.

The Consumer Response to Corporate Political Advocacy: a Review and Future Directions

Number of pages: 28 Posted: 06 May 2022
Chris Hydock, Neeru Paharia and T.J. Weber
California State Polytechnic University, San Luis Obispo - Orfalea College of Business, Georgetown University - McDonough School of Business and California State Polytechnic University, San Luis Obispo - Orfalea College of Business
Downloads 253 (317,870)
Citation 4

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corporate political advocacy (CPA), political orientation, boycott, boycott, corporate social responsibility (CSR), consumerism, socially responsible consumption, identity

7.

Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands

Number of pages: 73 Posted: 19 May 2022
Chris Hydock, Zoey Chen and Kurt A. Carlson
California State Polytechnic University, San Luis Obispo - Orfalea College of Business, University of Miami and Mason School of Business, William and Mary
Downloads 213 (366,366)

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consumer-to-brand sharing, word of mouth, attitude, venting, reciprocity, aversion to criticize, brand feedback, surveys