Chris Hydock

California State Polytechnic University, San Luis Obispo - Orfalea College of Business

San Luis Obispo, CA 93407

United States

SCHOLARLY PAPERS

5

DOWNLOADS

947

SSRN CITATIONS

6

CROSSREF CITATIONS

1

Scholarly Papers (5)

1.

Making the Wait Worthwhile: Experiments on the Effect of Queueing on Consumption

Number of pages: 45 Posted: 27 Jul 2017 Last Revised: 26 Jun 2019
Sezer Ulku, Chris Hydock and Shiliang Cui
Georgetown University McDonough School of Business, California State Polytechnic University, San Luis Obispo - Orfalea College of Business and Georgetown University - McDonough School of Business
Downloads 438 (85,218)
Citation 6

Abstract:

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Mental Accounting, Sunk Cost Fallacy, Consumer Behavior in Queues, Behavioral Operations

2.

Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy

Number of pages: 58 Posted: 14 Aug 2020
Chris Hydock, Neeru Paharia and Sean Blair
California State Polytechnic University, San Luis Obispo - Orfalea College of Business, Georgetown University - Robert Emmett McDonough School of Business and Georgetown University - Robert Emmett McDonough School of Business
Downloads 213 (182,835)
Citation 2

Abstract:

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corporate political advocacy, choice share, market share, political orientation, brand activism, negativity bias, identity-based consumption

3.

Politics, Persuasion and Choice

Number of pages: 19 Posted: 12 Nov 2019 Last Revised: 20 Nov 2019
University of Maryland, University of Southern California - Marshall School of Business, affiliation not provided to SSRN, Harvard Business School - Marketing Unit, California State Polytechnic University, San Luis Obispo - Orfalea College of Business, affiliation not provided to SSRN, Queen Mary University of London, University of Chicago - Booth School of Business, affiliation not provided to SSRN, Harvard University - Harvard Kennedy School (HKS), University of Pennsylvania - The Wharton School and University of Maryland - Department of Marketing
Downloads 142 (259,395)

Abstract:

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Politics, Persuasion, Marketing, Choice

4.

Social Queues (Cues): Impact of Others' Waiting in Line on One's Service Time

Georgetown McDonough School of Business Research Paper No. 3428687
Number of pages: 42 Posted: 05 Aug 2019 Last Revised: 29 Jun 2020
Sezer Ulku, Chris Hydock and Shiliang Cui
Georgetown University McDonough School of Business, California State Polytechnic University, San Luis Obispo - Orfalea College of Business and Georgetown University - McDonough School of Business
Downloads 135 (270,006)

Abstract:

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Behavioral Operations, Queues, Service Time, Customer Behavior, Social Preferences

5.

Not Just About Price: Whether Consumers Seek Quality or Taste Determines Their Response to Retailer Pricing Strategies

Georgetown McDonough School of Business Research Paper No. 3825192
Number of pages: 50 Posted: 25 May 2021 Last Revised: 02 Jul 2021
Chris Hydock and Luc Wathieu
California State Polytechnic University, San Luis Obispo - Orfalea College of Business and Georgetown University McDonough School of Business
Downloads 19 (657,449)

Abstract:

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taste, quality, value, benefits, pricing, retail pricing strategy, EDLP, Hi-Lo, vertical, horizontal