Doug Chung

Harvard Business School - Marketing Unit

Soldiers Field

Boston, MA 02163

United States

SCHOLARLY PAPERS

2

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CITATIONS
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Scholarly Papers (2)

1.

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

Harvard Business School Marketing Unit Working Paper No. 13-066
Number of pages: 44 Posted: 19 Oct 2009 Last Revised: 14 Aug 2013
Harvard Business School - Marketing Unit, University of Virginia - Darden Graduate School of Business and Yale School of Management
Downloads 830 (26,238)
Citation 12

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Sales force compensation, bonuses, quotas, dynamic structural models, two step estimation, discount factors

The Dynamic Advertising Effect of Collegiate Athletics

Harvard Business School Marketing Unit Working Paper No. 13-067
Number of pages: 44 Posted: 26 Oct 2013
Doug Chung
Harvard Business School - Marketing Unit
Downloads 122 (216,783)

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The Dynamic Advertising Effect of Collegiate Athletics

Marketing Science, Vol. 32, No. 5, 2013; pp. 679-698; DOI: 10.1287/mksc.2013.0795
Posted: 13 Nov 2013
Doug Chung
Harvard Business School - Marketing Unit

Abstract:

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advertising, choice modeling, entertainment marketing, heterogeneity, panel data, structural modeling