Doug Chung

Harvard Business School - Marketing Unit

Soldiers Field

Boston, MA 02163

United States

  • Harvard Business School - Marketing Unit

SCHOLARLY PAPERS

4

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1,352

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in Total Papers Citations

37

CROSSREF CITATIONS

13

Scholarly Papers (4)

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1.

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

Harvard Business School Marketing Unit Working Paper No. 13-066
Number of pages: 44 Posted: 19 Oct 2009 Last Revised: 14 Aug 2013
Doug Chung, Thomas J. Steenburgh and K. Sudhir
Harvard Business School - Marketing Unit, University of Virginia - Darden Graduate School of Business and Yale School of Management
Downloads 915 (45,120)
Citation 49

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Sales force compensation, bonuses, quotas, dynamic structural models, two step estimation, discount factors

2.

Politics, Persuasion and Choice

Number of pages: 19 Posted: 12 Nov 2019 Last Revised: 20 Nov 2019
David Godes, Dina Mayzlin, Odilon Camara, Doug Chung, Chris Hydock, Richard Kotchmar, Claire Lim, Sarah Moshary, Neeru Paharia, Nils Wernerfelt, Pinar Yildirim and Lingling Zhang
Johns Hopkins University - Carey Business School, University of Southern California - Marshall School of Business, affiliation not provided to SSRN, Harvard Business School - Marketing Unit, California State Polytechnic University, San Luis Obispo - Orfalea College of Business, affiliation not provided to SSRN, Queen Mary University of London, University of California, Berkeley - Marketing Group, affiliation not provided to SSRN, Harvard University - Harvard Kennedy School (HKS), University of Pennsylvania - The Wharton School and China Europe International Business School
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Politics, Persuasion, Marketing, Choice

3.

The Dynamic Advertising Effect of Collegiate Athletics

Downloads 179 (287,360)

The Dynamic Advertising Effect of Collegiate Athletics

Harvard Business School Marketing Unit Working Paper No. 13-067
Number of pages: 44 Posted: 26 Oct 2013
Doug Chung
Harvard Business School - Marketing Unit
Downloads 179 (287,267)
Citation 4

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The Dynamic Advertising Effect of Collegiate Athletics

Marketing Science, Vol. 32, No. 5, 2013; pp. 679-698; DOI: 10.1287/mksc.2013.0795
Posted: 13 Nov 2013
Doug Chung
Harvard Business School - Marketing Unit

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advertising, choice modeling, entertainment marketing, heterogeneity, panel data, structural modeling

4.

Time Dependence and Preference: Implications for Compensation Structure and Shift Scheduling

Harvard Business School Marketing Unit Working Paper No. 21-120, Harvard Business School Strategy Unit Working Paper No. 21-20
Number of pages: 55 Posted: 05 May 2021
Doug Chung, Byungyeon Kim and Byoung Park
Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities - Carlson School of Management and University at Albany (SUNY)
Downloads 46 (690,563)

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time dependence, period effects, time preference, present bias, hyperbolic discounting, compensation, dynamic structural models, identification