Doug Chung

Harvard Business School - Marketing Unit

Soldiers Field

Boston, MA 02163

United States

SCHOLARLY PAPERS

3

DOWNLOADS
Rank 43,406

SSRN RANKINGS

Top 43,406

in Total Papers Downloads

1,064

SSRN CITATIONS
Rank 26,731

SSRN RANKINGS

Top 26,731

in Total Papers Citations

16

CROSSREF CITATIONS

13

Scholarly Papers (3)

1.

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

Harvard Business School Marketing Unit Working Paper No. 13-066
Number of pages: 44 Posted: 19 Oct 2009 Last Revised: 14 Aug 2013
Harvard Business School - Marketing Unit, University of Virginia - Darden Graduate School of Business and Yale School of Management
Downloads 860 (29,204)
Citation 29

Abstract:

Loading...

Sales force compensation, bonuses, quotas, dynamic structural models, two step estimation, discount factors

The Dynamic Advertising Effect of Collegiate Athletics

Harvard Business School Marketing Unit Working Paper No. 13-067
Number of pages: 44 Posted: 26 Oct 2013
Doug Chung
Harvard Business School - Marketing Unit
Downloads 133 (231,846)
Citation 2

Abstract:

Loading...

The Dynamic Advertising Effect of Collegiate Athletics

Marketing Science, Vol. 32, No. 5, 2013; pp. 679-698; DOI: 10.1287/mksc.2013.0795
Posted: 13 Nov 2013
Doug Chung
Harvard Business School - Marketing Unit

Abstract:

Loading...

advertising, choice modeling, entertainment marketing, heterogeneity, panel data, structural modeling

3.

Politics, Persuasion and Choice

Number of pages: 19 Posted: 12 Nov 2019 Last Revised: 20 Nov 2019
University of Maryland, University of Southern California - Marshall School of Business, affiliation not provided to SSRN, Harvard Business School - Marketing Unit, Georgetown University McDonough School of Business, affiliation not provided to SSRN, Cornell University, University of Chicago - Booth School of Business, affiliation not provided to SSRN, Harvard University - Harvard Kennedy School (HKS), University of Pennsylvania - The Wharton School and University of Maryland - Department of Marketing
Downloads 71 (349,610)

Abstract:

Loading...

Politics, Persuasion, Marketing, Choice