Argho Bandyopadhyay

Deakin University

75 Pigdons Road

Victoria, Victoria 3216

Australia

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Emotional Cues’ Effects on Grotesque Advertising

Australasian Marketing Journal, 1-11. DOI: 10.1177/18393349211056373.

Posted: 13 Apr 2022

Argho Bandyopadhyay, Felix Septianto, Kaushalya Nallaperuma and Bodo Lang

Deakin University, University of Queensland, Deakin University and University of Auckland Business School

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