default author photo

Kaushalya Nallaperuma

Deakin University

Warrnambool, Victoria 3280

Australia

SCHOLARLY PAPERS

1

DOWNLOADS

0

TOTAL CITATIONS

0

Scholarly Papers (1)

1.

Emotional Cues’ Effects on Grotesque Advertising

Australasian Marketing Journal, 1-11. DOI: 10.1177/18393349211056373.
Posted: 13 Apr 2022
Argho Bandyopadhyay, Felix Septianto, Kaushalya Nallaperuma and Bodo Lang
Deakin University, University of Queensland, Deakin University and University of Auckland Business School

Abstract:

Loading...

grotesque advertising, curiosity, boredom, construal level