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Rowena Crabbe
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Scholarly Papers (1)
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1.
Proactive vs. Reactive: How Brands Engage in Corporate Socio-political Activism Across Social Issues
SMU Cox School of Business Research Paper No. 23-08
Number of pages: 60
Posted: 14 Jun 2023
Last Revised: 07 Jan 2025
Wayne Taylor
, Rowena Crabbe,
Jacquelyn S. Thomas
and
Pradeep K. Chintagunta
Southern Methodist University (SMU) - Marketing Department,
affiliation not provided to SSRN
, Southern Methodist University (SMU) - Marketing Department and University of Chicago
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Corporate Social Responsibility, Social Media Marketing, Twitter, X
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