default author photo

Daniel Deisenroth

Meta Platforms Inc

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 49,377

SSRN RANKINGS

Top 49,377

in Total Papers Downloads

2,550

TOTAL CITATIONS

17

Scholarly Papers (7)

The Consumer Welfare Effects of Online Ads: Evidence from a 9-Year Experiment

Number of pages: 28 Posted: 28 Jun 2024 Last Revised: 05 Apr 2025
National Bureau of Economic Research (NBER), Carnegie Mellon University, Meta, Meta, Meta, Meta Platforms Inc and Northwestern University
Downloads 1,079 (50,742)

Abstract:

Loading...

The Consumer Welfare Effects of Online Ads: Evidence from a 9-Year Experiment

NBER Working Paper No. w32846
Number of pages: 16 Posted: 19 Aug 2024
National Bureau of Economic Research (NBER), Carnegie Mellon University, Meta, Meta, Stanford University, Meta Platforms Inc and Northwestern University
Downloads 28 (1,385,838)
Citation 7

Abstract:

Loading...

2.

ATT vs. Personalized Ads: User's Data Sharing Choices Under Apple's Divergent Consent Strategies

USC CLASS Research Paper No. 24-26
Number of pages: 29 Posted: 12 Jul 2024
Carnegie Mellon University, Meta Platforms Inc, Meta Platforms Inc, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and USC Gould School of Law
Downloads 605 (113,998)

Abstract:

Loading...

App Tracking Transparency, ATT, Personalized Ads, Differential Prompts, Choice Architecture, User Consent, Privacy, Advertising, Location Tracking

3.

Digital Advertising and Market Structure: Implications for Privacy Regulation 

Number of pages: 54 Posted: 12 Jul 2024
Meta Platforms Inc, Northwestern University, University of California, Irvine, University of California, Berkeley - Haas School of Business and Northwestern University
Downloads 412 (183,570)

Abstract:

Loading...

Digital Advertising, Market Structure, Privacy Regulation

4.

Learning, Sophistication, and the Returns to Advertising: Implications for Differences in Firm Performance

NBER Working Paper No. w31201
Number of pages: 72 Posted: 01 May 2023 Last Revised: 12 May 2023
University of California, Berkeley - Haas School of Business, George Washington University Institute of Public Policy, Northwestern University, Meta Platforms Inc, Harvard University - Harvard Kennedy School (HKS), Analysis Group and Analysis Group
Downloads 193 (393,598)
Citation 5

Abstract:

Loading...

5.

The Consumer Value of Ad Personalization: Evidence from Meta

Number of pages: 48 Posted: 08 Jul 2026
Daniel Deisenroth, Utsav Manjeer and Nils Wernerfelt
Meta Platforms Inc, Northwestern University and Northwestern University
Downloads 104

Abstract:

Loading...

The Digital Welfare of Nations: New Measures of Welfare Gains and Inequality

NBER Working Paper No. w31670
Number of pages: 39 Posted: 11 Sep 2023
National Bureau of Economic Research (NBER), Carnegie Mellon University, Meta, Meta, Stanford University, Meta Platforms Inc, Harvard University - Harvard Kennedy School (HKS) and Stanford University
Downloads 67 (912,349)
Citation 3

Abstract:

Loading...

The Digital Welfare of Nations: New Measures of Welfare Gains and Inequality

Number of pages: 53 Posted: 16 Jun 2026
National Bureau of Economic Research (NBER), Carnegie Mellon University, Meta, Meta, Meta, Meta Platforms Inc and Northwestern University
Downloads 18

Abstract:

Loading...

7.

Digital Advertising and Market Structure: Implications for Privacy Regulation

NBER Working Paper No. w32726
Number of pages: 59 Posted: 23 Jul 2024
Meta Platforms Inc, Northwestern University, University of California, Irvine, University of California, Berkeley - Haas School of Business and Northwestern University
Downloads 44 (1,170,409)
Citation 2

Abstract:

Loading...