Jeremy N. Sheff

St. John's University School of Law

Assistant Professor of Law

8000 Utopia Parkway

Jamaica, NY 11439

United States

SCHOLARLY PAPERS

21

DOWNLOADS
Rank 16,424

SSRN RANKINGS

Top 16,424

in Total Papers Downloads

2,682

CITATIONS

2

Scholarly Papers (21)

1.

Marks, Morals, and Markets

65 Stanford Law Review 761 (2013), St. John's Legal Studies Research Paper No. 12-0007
Number of pages: 56 Posted: 14 Mar 2012 Last Revised: 10 Apr 2013
Jeremy N. Sheff
St. John's University School of Law
Downloads 351 (77,832)
Citation 1

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2.

Veblen Brands

96 Minnesota Law Review 769 (2012), St. John's Legal Studies Research Paper No. 1798867
Number of pages: 64 Posted: 01 Apr 2011 Last Revised: 24 Apr 2012
Jeremy N. Sheff
St. John's University School of Law
Downloads 311 (89,264)

Abstract:

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Trademark, Veblen, Conspicuous Consumption, Luxury Goods, Status Goods, Post-Sale Confusion

3.

Biasing Brands

St. John's Legal Studies Research Paper No. 10-194, Cardozo Law Review, Vol. 32, p. 1245, 2011
Number of pages: 70 Posted: 23 Sep 2010 Last Revised: 12 Apr 2011
Jeremy N. Sheff
St. John's University School of Law
Downloads 263 (106,908)

Abstract:

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trademark, law and economics, behavioral economics, cognitive psychology, marketing, brand equity, search costs, consumer protection, advertising, heuristic, cognitive bias

4.

Legal Sets

Cardozo Law Review, Forthcoming, St. John's Legal Studies Research Paper No. 16-0019
Number of pages: 94 Posted: 30 Aug 2016 Last Revised: 13 Apr 2018
Jeremy N. Sheff
St. John's University School of Law
Downloads 226 (124,845)

Abstract:

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5.

Self-Replicating Technologies

Stanford Technology Law Review, Vol. 16, No. 2, pp. 229, 2013, St. John's Legal Studies Research Paper No. 12-0026
Number of pages: 29 Posted: 04 Dec 2012 Last Revised: 29 Dec 2013
Jeremy N. Sheff
St. John's University School of Law
Downloads 215 (131,019)

Abstract:

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6.

The Ethics of Unbranding

Fordham Intellectual Property, Media & Entertainment Law Journal, Vol. 21, p. 983, 2011, St. John's Legal Studies Research Paper No. 1798879
Number of pages: 23 Posted: 01 Apr 2011 Last Revised: 24 Oct 2011
Jeremy N. Sheff
St. John's University School of Law
Downloads 190 (147,130)

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Trademark, Unbranding, Deontology, Consequentialism, Consumer Markets

7.

Brand Renegades

St. John's Legal Studies Research Paper No. 1919328
Number of pages: 31 Posted: 31 Aug 2011 Last Revised: 15 Feb 2012
Jeremy N. Sheff
St. John's University School of Law
Downloads 160 (171,318)

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8.

The (Boundedly) Rational Basis of Trademark Liability

Texas Intellectual Property Law Journal, Vol. 15, p. 331, 2007
Number of pages: 56 Posted: 27 Sep 2006
Jeremy N. Sheff
St. John's University School of Law
Downloads 156 (175,075)

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law, trademark, dilution, infringement, behavioralism, behavioralist, bounded rationality

9.

The Myth of the Level Playing Field: Knowledge, Affect, and Repetition in Public Debate

Missouri Law Review, Vol 75, p. 143, 2010
Number of pages: 37 Posted: 11 Sep 2007 Last Revised: 10 Oct 2010
Jeremy N. Sheff
St. John's University School of Law
Downloads 141 (190,272)
Citation 1

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Campaign Finance, Constitutional Law, First Amendment, Election Law, Heuristics, Deliberative Democracy, Democratic Theory, Repetition, Affect

10.

A Tale of Two Cities: The Residential Landlord’s Duty to Mitigate in New York

Journal of Civil Rights and Economic Development, Vol. 25, 2011, St. John's Legal Studies Research Paper No. 10-195
Number of pages: 24 Posted: 09 Oct 2010 Last Revised: 09 Oct 2013
Jeremy N. Sheff
St. John's University School of Law
Downloads 137 (194,766)

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11.

Dilution at the Patent and Trademark Office

21 Michigan Telecommunications and Technology Law Review 79 (2015), St. John's Legal Studies Research Paper No. 14-0003
Number of pages: 63 Posted: 19 Mar 2014 Last Revised: 12 Mar 2015
Jeremy N. Sheff
St. John's University School of Law
Downloads 85 (272,994)

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trademark, dilution, registration, empirical

12.

Accentuate the Normative: A Response to Professor McKenna

98 Virginia Law Review In Brief 48 (2012), St. John's Legal Studies Research Paper No. 12-0008
Number of pages: 13 Posted: 02 Apr 2012 Last Revised: 02 Oct 2012
Jeremy N. Sheff
St. John's University School of Law
Downloads 74 (296,318)

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13.

Introduction: Values, Questions, and Methods in Intellectual Property

St. John's Law Review, Forthcoming, St. John's Legal Studies Research Paper No. 2870068
Number of pages: 11 Posted: 20 Nov 2016
Jeremy N. Sheff
St. John's University School of Law
Downloads 68 (310,636)

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14.

The Melancholy Ballad of Rose of Aberlone

Number of pages: 1 Posted: 14 Sep 2011
Jeremy N. Sheff
St. John's University School of Law
Downloads 67 (313,075)

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15.

Fear and Loathing in Trademark Enforcement

Fordham Intellectual Property, Media & Entertainment Law Journal, Vol. 22, p. 873, 2012, St. John's Legal Studies Research Paper No. 12-0009
Number of pages: 12 Posted: 31 Mar 2012 Last Revised: 06 Jul 2012
Jeremy N. Sheff
St. John's University School of Law
Downloads 63 (323,390)

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16.

The Japan Trademarks Dataset: A First Analysis (日本商標データセット:初の分析)

Foundation for Intellectual Property, Institute of Intellectual Property [Japan], June 2017, St. John's Legal Studies Research Paper
Number of pages: 100 Posted: 13 Jul 2017
Jeremy N. Sheff
St. John's University School of Law
Downloads 49 (364,013)

Abstract:

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trademarks, japan, empirical analysis, law

17.

Disclosure as Distribution

88 Washington Law Review 475 (2013), St. John's Legal Studies Research Paper No. 13-0010
Number of pages: 17 Posted: 21 May 2013 Last Revised: 30 Jul 2013
Jeremy N. Sheff
St. John's University School of Law
Downloads 46 (373,702)

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18.

Finding Dilution

Trademark Law and Theory: Reform of Trademark Law, Edward Elgar Press (Graeme Dinwoodie & Mark Janis, eds., Forthcoming)
Number of pages: 19 Posted: 06 Aug 2018
Jeremy N. Sheff
St. John's University School of Law
Downloads 29 (439,305)

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19.

Post-Sale Confusion in Comparative Perspective

Cambridge Handbook on Comparative and International Trademark Law (Cambridge University Press, Jane Ginsburg & Irene Calboli eds., Forthcoming)
Number of pages: 14 Posted: 17 Aug 2018
Jeremy N. Sheff
St. John's University School of Law
Downloads 22 (475,077)

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trademarks, post-sale confusion, misappropriation, conspicuous consumption, luxury brands

20.

Brand Renegades Redux

IDEA: The IP Law Review, Forthcoming
Number of pages: 11 Posted: 19 Jul 2018
Jeremy N. Sheff
St. John's University School of Law
Downloads 16 (507,783)

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Trademark, First Amendment, Branding, Conspicuous Consumption, Alt-Right

21.

New York Right of Publicity: Reimagining Privacy and the First Amendment in the Digital Age - AELJ Spring Symposium 2

Cardozo Arts & Entertainment Law Journal, Vol. 36, 2018
Number of pages: 34 Posted: 08 Aug 2018
Law Office of Kevin W. Goering, Loyola Law School Los Angeles, University of Nevada, Las Vegas, William S. Boyd School of Law, Loyola Law School, Loyola Marymount University, Los Angeles, Davis Wright Tremaine, Cowan DeBaets Abrahams and Sheppard LLP and St. John's University School of Law
Downloads 13 (524,405)

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right of publicity; digital avatars; photography; first amendment; post-mortem rights