Yeohong Yoon

Emory University - Goizueta Business School

1300 Clifton Road

Atlanta, GA 30322-2722

United States

  • Emory University - Goizueta Business School

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Scholarly Papers (1)

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Expanding Markets or Capturing Share? The Effects of Subscription on Spending and Share-of-Wallet in Restaurant Delivery

Cornell SC Johnson College of Business Research Paper
Number of pages: 56 Posted: 19 Aug 2024
Daniel McCarthy, Shin Oblander, Young-Hoon Park and Yeohong Yoon
University of Maryland - Robert H. Smith School of Business, University of British Columbia (UBC) - Sauder School of Business, Cornell University - Samuel Curtis Johnson Graduate School of Management and Emory University - Goizueta Business School
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Abstract:

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subscription program, competitive effects, share-of-wallet, market expansion, multihoming, causal inference