default author photo

Yizhi Liu

University of Maryland - Robert H. Smith School of Business

  • University of Maryland - Robert H. Smith School of Business

SCHOLARLY PAPERS

6

DOWNLOADS

773

TOTAL CITATIONS

0

Scholarly Papers (6)

Actions:
Email selected abstracts
1.

Social Audience Size as a Reference Point: Evidence from a Field Experiment

Management Science, Forthcoming
Number of pages: 68 Posted: 11 Feb 2025
Xingchen Xu, Qili Wang, Yizhi Liu and Liangfei Qiu
University of Washington - Michael G. Foster School of Business, University of Florida - Warrington College of Business Administration, University of Maryland - Robert H. Smith School of Business and University of Florida - Warrington College of Business Administration
Downloads 287 (266,292)

Abstract:

Loading...

social trading, social audience size, financial technology, social media

2.

Recreational Cannabis Legalization and Illicit Drugs: Drug Usage, Mortality, and Darknet Transactions

Forthcoming at Production and Operations Management
Number of pages: 73 Posted: 05 Aug 2024
Yizhi Liu, Karen Xie and Wei Chen
University of Maryland - Robert H. Smith School of Business, University of Connecticut - Department of Operations & Information Management and University of Connecticut - Department of Operations & Information Management
Downloads 254 (300,076)

Abstract:

Loading...

Recreational cannabis legalization, Illicit drugs, Darknet, Overdose mortality, Public health

3.

Deepfakes for Good: Empirical Analysis and AI Agentic Framework for Bias Measurement and Mitigation

Number of pages: 40 Posted: 31 Oct 2025
Yizhi Liu, Balaji Padmanabhan and Siva Viswanathan
University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and - Robert H. Smith School of Business
Downloads 136 (554,631)

Abstract:

Loading...

Deepfake, Generative AI, AI Agent, Bias Measurement, Pain Assessment

4.

What Exactly is a Deepfake?

Number of pages: 70 Posted: 17 Nov 2025
Yizhi Liu, Balaji Padmanabhan and Siva Viswanathan
University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and - Robert H. Smith School of Business
Downloads 82 (852,604)

Abstract:

Loading...

Deepfake, Generative AI, Literature Review, AI For Social Good, Technology Governance

5.

Estimating Visual Attribute Effects in Advertising from Observational Data: A Deepfake-Informed Double Machine Learning Approach

Number of pages: 11 Posted: 13 Mar 2026
Yizhi Liu, Balaji Padmanabhan and Siva Viswanathan
University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and - Robert H. Smith School of Business
Downloads 14 (1,541,665)

Abstract:

Loading...

Double Machine Learning, Representation Learning, Deepfake, Visual Advertising, Causal Inference

6.

When Machines Persuade Better Than Humans: Generative AI, Cognitive Constraints, and Promotional Effectiveness

Boston University Questrom School of Business Research Paper 
Posted: 25 Feb 2026
Wenying Gu, Yizhi Liu, Guohou Shan and Bin Gu
University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business, Northeastern University (USA) - D’Amore-McKim School of Business and Boston University - Questrom School of Business

Abstract:

Loading...