default author photo

Manlu Ouyang

New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

  • New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students

SCHOLARLY PAPERS

3

DOWNLOADS

753

TOTAL CITATIONS

0

Scholarly Papers (3)

Actions:
Email selected abstracts
1.

The Impact of IoT on Cold Chain Logistics

Number of pages: 61 Posted: 11 Dec 2023
David Chen, Manlu Ouyang and Duo Shi
The Chinese University of Hong Kong, Shenzhen, New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students and The Chinese University of Hong Kong, Shenzhen - School of Management and Economics
Downloads 449 (162,519)

Abstract:

Loading...

Internet of Things, cold chain, supply yield uncertainty, perishable inventory

2.

Mendelian Randomization in Marketing: Leveraging Genetic Data for Causal Inference

The Wharton School Research Paper
Number of pages: 89 Posted: 22 Sep 2025
Manlu Ouyang, Xiao Liu, Gideon Nave and Vishal Singh
New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students, New York University (NYU) - Leonard N. Stern School of Business, University of Pennsylvania - The Wharton School and affiliation not provided to SSRN
Downloads 169 (472,207)

Abstract:

Loading...

Mendelian Randomization, Causal Inference, Genetics

3.

Pay More for Less Value: Cost of Conversion and Ad Relevance

Number of pages: 34 Posted: 18 Oct 2025 Last Revised: 15 Mar 2026
Manlu Ouyang, Masakazu Ishihara and Eitan Muller
New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing
Downloads 135 (592,433)

Abstract:

Loading...

Digital Advertising, Ad Relevance, Cost Per Conversion, Conversion Rate