Heui Jae Choi

McGill University - Desautels Faculty of Management

1001 Sherbrooke St. West

Montreal, Quebec H3A1G5 H3A 2M1

Canada

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SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

The Impact of Text Sentiment-Rating Inconsistency on Consumers' Purchase Decisions

Number of pages: 53 Posted: 24 Oct 2025

Heui Jae Choi, Hyunji So, Warut Khern-am-nuai and Kunsoo Han

McGill University - Desautels Faculty of Management, McGill University, McGill University - Desautels Faculty of Management and McGill University

Downloads 121 (640,165)

Abstract:

2.

Following the Scent: How Attention-grabbing Verbal Cues in Headlines Shape Fake News Believability

Number of pages: 33 Posted: 22 Apr 2026

Heui Jae Choi, Elizabeth Han and Warut Khern-am-nuai

McGill University - Desautels Faculty of Management, McGill University and McGill University - Desautels Faculty of Management

Downloads 29 (1,411,822)

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