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Hyunji So

McGill University

1001 Sherbrooke St. West

Montreal

Canada

  • McGill University

SCHOLARLY PAPERS

3

DOWNLOADS

980

TOTAL CITATIONS

5

Scholarly Papers (3)

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1.

Selecting Cover Images for Restaurant Reviews: AI vs. Wisdom of the Crowd

Manufacturing & Service Operations Management 26(1), pp 330-349.
Number of pages: 49 Posted: 02 Apr 2021 Last Revised: 24 Jan 2024
Warut Khern-am-nuai, Hyunji So, Maxime C. Cohen and Yossiri Adulyasak
McGill University - Desautels Faculty of Management, McGill University, Desautels Faculty of Management, McGill University and HEC Montréal
Downloads 866 (69,232)
Citation 5

Abstract:

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Online review platforms, user-generated photos, deep learning, wisdom of the crowds

2.

The Impact of Text Sentiment-Rating Inconsistency on Consumers' Purchase Decisions

Number of pages: 53 Posted: 24 Oct 2025
Heui Jae Choi, Hyunji So, Warut Khern-am-nuai and Kunsoo Han
McGill University - Desautels Faculty of Management, McGill University, McGill University - Desautels Faculty of Management and McGill University
Downloads 114 (640,165)

Abstract:

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User-Generated Content, E-Commerce, User-Generated Images, Text Sentiment-Rating Inconsistency, Expectation-Confirmation Theory

3.

Does Authenticity of Influencers Matter? Examining the Impact on Purchase Decisions

Posted: 28 Jun 2021
Angela Choi, Jui Ramaprasad and Hyunji So
Sungkyunkwan University, University of Maryland and McGill University

Abstract:

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Social Media, Authenticity, Influencer-based Endorsement, Hierarchical Bayesian Model, Unstructured Data Analysis