Hyunji So

McGill University

1001 Sherbrooke St. West

Montreal

Canada

SCHOLARLY PAPERS

2

DOWNLOADS

532

SSRN CITATIONS

4

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

Selecting Cover Images for Restaurant Reviews: AI vs. Wisdom of the Crowd

Manufacturing & Service Operations Management 26(1), pp 330-349.
Number of pages: 49 Posted: 02 Apr 2021 Last Revised: 24 Jan 2024
McGill University - Desautels Faculty of Management, McGill University, Desautels Faculty of Management, McGill University and HEC Montréal
Downloads 532 (99,654)
Citation 5

Abstract:

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Online review platforms, user-generated photos, deep learning, wisdom of the crowds

2.

Does Authenticity of Influencers Matter? Examining the Impact on Purchase Decisions

Posted: 28 Jun 2021
Angela Choi, Jui Ramaprasad and Hyunji So
Sungkyunkwan University, University of Maryland and McGill University

Abstract:

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Social Media, Authenticity, Influencer-based Endorsement, Hierarchical Bayesian Model, Unstructured Data Analysis