53 Myeongnyun-dong 3-ga Jongno-ju
Guro-gu
Seoul, 110-745
Korea, Republic of (South Korea)
Sungkyunkwan University
WFF pricing, habit formation, economic modeling, digital content, price design, econometric analyses
Influencers, social influence, purchase funnel, hierarchical Bayes, bivariate probit
content partitioning, serialized content, digital good, consumption patterns, book engagement
Social Media, Authenticity, Influencer-based Endorsement, Hierarchical Bayesian Model, Unstructured Data Analysis