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Angela Choi

Sungkyunkwan University

53 Myeongnyun-dong 3-ga Jongno-ju

Guro-gu

Seoul, 110-745

Korea, Republic of (South Korea)

  • Sungkyunkwan University

SCHOLARLY PAPERS

5

DOWNLOADS

905

TOTAL CITATIONS

0

Scholarly Papers (5)

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1.

The Cost of Free: The Behavioral Economic Effects of 'Wait-for-Free' Pricing Schemes on the Monetization of Hedonic Digital Content

Number of pages: 42 Posted: 18 Mar 2021
Angela Choi, KiEun Rhee and Wonseok Oh
Sungkyunkwan University, College of Business, Korea Advanced Institute of Science and Technology (KAIST) and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 260 (294,135)

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WFF pricing, habit formation, economic modeling, digital content, price design, econometric analyses

2.

To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital Content

Forthcoming, Information Systems Research, Forthcoming
Number of pages: 41 Posted: 01 Oct 2024
Heeseung Andrew Lee, Angela Choi, Tianshu Sun and Wonseok Oh
University of Texas at Dallas - Naveen Jindal School of Management, Sungkyunkwan University, Cheung Kong Graduate School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 253 (304,988)

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content partitioning, serialized content, digital good, consumption patterns, book engagement

3.

Embedding the Crowd: A Customer-Aware Recommendation Framework for Influencer-Driven Commerce

Number of pages: 53 Posted: 16 Jun 2025 Last Revised: 04 Jul 2025
Chaofan Zhai, Xuan Bi, Angela Choi and Yi-Chun (Chad) Ho
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Twin Cities - Carlson School of Management, Sungkyunkwan University and George Washington University - School of Business
Downloads 222 (356,192)

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influencer marketing, recommender systems, graph neural networks, field experiment

4.

THE ASYMMETRIC EFFECTS OF INFLUENCER FOLLOWER COUNT ACROSS THE PURCHASE FUNNEL  

Number of pages: 52 Posted: 06 Nov 2023 Last Revised: 05 Apr 2026
Angela Choi, Yoonseock (Yoon) Son, Yi-Chun (Chad) Ho and Yong Tan
Sungkyunkwan University, University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department, George Washington University - School of Business and University of Washington - Michael G. Foster School of Business
Downloads 170 (444,808)

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Influencers, social influence, purchase funnel, bivariate probit

5.

Does Authenticity of Influencers Matter? Examining the Impact on Purchase Decisions

Posted: 28 Jun 2021
Angela Choi, Jui Ramaprasad and Hyunji So
Sungkyunkwan University, University of Maryland and McGill University

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Social Media, Authenticity, Influencer-based Endorsement, Hierarchical Bayesian Model, Unstructured Data Analysis