Angela Choi

Sungkyunkwan University

53 Myeongnyun-dong 3-ga Jongno-ju

Guro-gu

Seoul, 110-745

Korea, Republic of (South Korea)

SCHOLARLY PAPERS

4

DOWNLOADS

343

TOTAL CITATIONS

0

Scholarly Papers (4)

1.

The Cost of Free: The Behavioral Economic Effects of 'Wait-for-Free' Pricing Schemes on the Monetization of Hedonic Digital Content

Number of pages: 42 Posted: 18 Mar 2021
Angela Choi, KiEun Rhee and Wonseok Oh
Sungkyunkwan University, College of Business, Korea Advanced Institute of Science and Technology (KAIST) and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 213 (294,573)

Abstract:

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WFF pricing, habit formation, economic modeling, digital content, price design, econometric analyses

2.

Can Less Be More? Examining Consumer Responses to Follower Count in Influencer-Commerce

Number of pages: 46 Posted: 06 Nov 2023 Last Revised: 30 Jan 2025
Sungkyunkwan University, University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department, George Washington University - School of Business and University of Washington - Michael G. Foster School of Business
Downloads 96 (562,703)

Abstract:

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Influencers, social influence, purchase funnel, hierarchical Bayes, bivariate probit

3.

To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital Content

Forthcoming, Information Systems Research, Forthcoming
Number of pages: 41 Posted: 01 Oct 2024
University of Texas at Dallas - Naveen Jindal School of Management, Sungkyunkwan University, Cheung Kong Graduate School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 34 (929,913)

Abstract:

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content partitioning, serialized content, digital good, consumption patterns, book engagement

4.

Does Authenticity of Influencers Matter? Examining the Impact on Purchase Decisions

Posted: 28 Jun 2021
Angela Choi, Jui Ramaprasad and Hyunji So
Sungkyunkwan University, University of Maryland and McGill University

Abstract:

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Social Media, Authenticity, Influencer-based Endorsement, Hierarchical Bayesian Model, Unstructured Data Analysis