Wonseok Oh

College of Business, Korea Advanced Institute of Science and Technology (KAIST)

Chair Professor

85 Hoegiro Dongdaemun-Gu

Seoul 02455

Korea, Republic of (South Korea)

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 28,326

SSRN RANKINGS

Top 28,326

in Total Papers Downloads

2,265

SSRN CITATIONS
Rank 27,120

SSRN RANKINGS

Top 27,120

in Total Papers Citations

28

CROSSREF CITATIONS

6

Scholarly Papers (10)

1.

Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework

Management Information Systems Quarterly (MISQ), Forthcoming
Number of pages: 44 Posted: 22 Oct 2015
Sang Pil Han, Sungho Park and Wonseok Oh
Arizona State University, W.P.Carey School of Business, Arizona State University (ASU) - W.P. Carey School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 870 (35,170)
Citation 7

Abstract:

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mobile analytics, mobile web and apps, time use modeling, satiation, interdependence, structural econometrics

2.

Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective

Forthcoming at Information Systems Research Special Issue on Ubiquitous IT and Digital Vulnerabilities
Number of pages: 48 Posted: 11 Jan 2016 Last Revised: 01 Jun 2016
Nanyang Business School, Nanyang Technological University, Singapore, College of Business, Korea Advanced Institute of Science and Technology (KAIST), Arizona State University, W.P.Carey School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 472 (77,884)
Citation 8

Abstract:

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rational addiction, myopic addiction, digital vulnerability, IT and health impact, mobile social apps, app consumption, econometrics, panel data

3.

Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps

Forthcoming, Information Systems Research
Number of pages: 42 Posted: 22 Mar 2018
New York University (NYU) - Leonard N. Stern School of Business, Nanyang Business School, Nanyang Technological University, Singapore, Korea University Business School and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 394 (96,182)
Citation 10

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commuting, contextual targeting, field study, mobile coupon, mobile marketing

4.

Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment

Journal of Management Information Systems, Forthcoming.
Number of pages: 65 Posted: 22 Mar 2021
Seung Yoon Lee, Yoonseock Son and Wonseok Oh
Yale Univeristy, University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 182 (210,761)

Abstract:

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omnichannel marketing, mobile promotion, online-to-offline, offline-to-online, randomized field experiment, channel integration, mobile targeting

5.

When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition

Forthcoming, Information Systems Research
Number of pages: 42 Posted: 15 Jan 2020
University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department, College of Business, Korea Advanced Institute of Science and Technology (KAIST), Arizona State University, W.P.Carey School of Business and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 115 (303,503)
Citation 2

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mobile apps, mCRM, loyalty programs, mobile channel, deal-susceptible behaviors, difference-in-differences, econometrics, spillover effects, propensity score matching, mere exposure, technology adoption

6.

Impact of Customers’ Digital Banking Adoption on Hidden Defection: A Combined Analytical-Empirical Approach

Forthcoming, Journal of Operations Management
Number of pages: 47 Posted: 01 Oct 2019 Last Revised: 20 Nov 2019
University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department, Nanyang Business School, Nanyang Technological University, Singapore, SUNY at Albany - School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 69 (416,234)

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digital banking adoption, online and mobile banking, FinTech, customer defection, omni-channel strategy, multi-homing, transaction cost economics, information stickiness, panel data, econometric analysis, difference-in-differences model, analytical model

7.

ICT Challanges and Opportunities in Building a 'Bright Society'

Journal of the Association for Information Systems,19(2), 58-62 (2018)
Number of pages: 5 Posted: 06 Jan 2019 Last Revised: 10 Jan 2019
College of Business, Korea Advanced Institute of Science and Technology (KAIST), Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and City University of Hong Kong
Downloads 64 (432,927)
Citation 1

Abstract:

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Information and Communication Technologies

8.

To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital Content

Number of pages: 44 Posted: 04 Jun 2021 Last Revised: 22 Oct 2021
College of Business, Korea Advanced Institute of Science and Technology (KAIST), Florida State University, University of Southern California - Marshall School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 52 (481,415)

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content partitioning, serialized content, digital good, consumption patterns, book engagement

9.

The Cost of Free: The Behavioral Economic Effects of 'Wait-for-Free' Pricing Schemes on the Monetization of Hedonic Digital Content

Number of pages: 42 Posted: 18 Mar 2021
Angela Choi, KiEun Rhee and Wonseok Oh
Florida State University, College of Business, Korea Advanced Institute of Science and Technology (KAIST) and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 37 (545,343)

Abstract:

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WFF pricing, habit formation, economic modeling, digital content, price design, econometric analyses

10.

Platform Structures, Homing Preferences, and Homophilous Propensities in Online Social Networks

Kwon, H. E., Oh, W., & Kim, T. (2017). Platform structures, homing preferences, and homophilous propensities in online social networks. Journal of Management Information Systems, 34(3), 768-802.
Number of pages: 42 Posted: 12 Feb 2021
Hyeokkoo Eric Kwon, Wonseok Oh and Taekyung
Nanyang Business School, Nanyang Technological University, Singapore, College of Business, Korea Advanced Institute of Science and Technology (KAIST) and Kwangwoon University
Downloads 10 (725,576)

Abstract:

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age, homophily, agent-based simulation, gender, homophily, homophilous relationships, multi-homing, negative binomial regression, panel data, platforms, SNS, social networking services, social segregation