Wonseok Oh

KAIST College of Business

Chair Professor

85 Hoegiro Dongdaemun-Gu

Seoul 130-722, 130-722

Korea, Republic of (South Korea)

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 36,410

SSRN RANKINGS

Top 36,410

in Total Papers Downloads

1,173

0

!

Under construction: SSRN citations while be offline until July when we will launch a brand new and improved citations service, check here for more details.

For more information

Scholarly Papers (4)

1.

Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework

Management Information Systems Quarterly (MISQ), Forthcoming
Number of pages: 44 Posted: 22 Oct 2015
Sang Pil Han, Sungho Park and Wonseok Oh
Arizona State University, W.P.Carey School of Business, Arizona State University (ASU) - W.P. Carey School of Business and KAIST College of Business
Downloads 459 (60,488)

Abstract:

Loading...

mobile analytics, mobile web and apps, time use modeling, satiation, interdependence, structural econometrics

2.

Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective

Forthcoming at Information Systems Research Special Issue on Ubiquitous IT and Digital Vulnerabilities
Number of pages: 48 Posted: 11 Jan 2016 Last Revised: 01 Jun 2016
Nanyang Technological University, KAIST College of Business, Arizona State University, W.P.Carey School of Business and KAIST College of Business
Downloads 417 (67,867)

Abstract:

Loading...

rational addiction, myopic addiction, digital vulnerability, IT and health impact, mobile social apps, app consumption, econometrics, panel data

3.

Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps

Forthcoming, Information Systems Research
Number of pages: 42 Posted: 22 Mar 2018
New York University (NYU) - Leonard N. Stern School of Business, Nanyang Technological University, Korea University Business School and KAIST College of Business
Downloads 285 (104,585)

Abstract:

Loading...

commuting, contextual targeting, field study, mobile coupon, mobile marketing

4.

ICT Challanges and Opportunities in Building a 'Bright Society'

Journal of the Association for Information Systems,19(2), 58-62 (2018)
Number of pages: 5 Posted: 06 Jan 2019 Last Revised: 10 Jan 2019
KAIST College of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and City University of Hong Kong
Downloads 12 (558,467)

Abstract:

Loading...

Information and Communication Technologies