Wonseok Oh

College of Business, Korea Advanced Institute of Science and Technology (KAIST)

Chair Professor

85 Hoegiro Dongdaemun-Gu

Seoul 02455

Korea, Republic of (South Korea)

  • College of Business, Korea Advanced Institute of Science and Technology (KAIST)

SCHOLARLY PAPERS

11

DOWNLOADS
Rank 26,043

SSRN RANKINGS

Top 26,043

in Total Papers Downloads

4,246

TOTAL CITATIONS
Rank 18,445

SSRN RANKINGS

Top 18,445

in Total Papers Citations

76

Scholarly Papers (11)

Actions:
Email selected abstracts
1.

Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework

Management Information Systems Quarterly (MISQ), Forthcoming
Number of pages: 44 Posted: 22 Oct 2015
Sang Pil Han, Sungho Park and Wonseok Oh
Arizona State University, W.P.Carey School of Business, Arizona State University (ASU) - W.P. Carey School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 1,060 (45,819)
Citation 16

Abstract:

Loading...

mobile analytics, mobile web and apps, time use modeling, satiation, interdependence, structural econometrics

2.

When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition

Forthcoming, Information Systems Research
Number of pages: 42 Posted: 15 Jan 2020
Yoonseock (Yoon) Son, Wonseok Oh, Sang Pil Han and Sungho Park
University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department, College of Business, Korea Advanced Institute of Science and Technology (KAIST), Arizona State University, W.P.Carey School of Business and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 693 (81,446)
Citation 10

Abstract:

Loading...

mobile apps, mCRM, loyalty programs, mobile channel, deal-susceptible behaviors, difference-in-differences, econometrics, spillover effects, propensity score matching, mere exposure, technology adoption

3.

Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective

Forthcoming at Information Systems Research Special Issue on Ubiquitous IT and Digital Vulnerabilities
Number of pages: 48 Posted: 11 Jan 2016 Last Revised: 01 Jun 2016
Hyeokkoo Eric Kwon, Hyunji So, Sang Pil Han and Wonseok Oh
Nanyang Business School, Nanyang Technological University, Singapore, College of Business, Korea Advanced Institute of Science and Technology (KAIST), Arizona State University, W.P.Carey School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 676 (84,108)
Citation 24

Abstract:

Loading...

rational addiction, myopic addiction, digital vulnerability, IT and health impact, mobile social apps, app consumption, econometrics, panel data

4.

Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps

Forthcoming, Information Systems Research
Number of pages: 42 Posted: 22 Mar 2018
Anindya Ghose, Hyeokkoo Eric Kwon, Dongwon Lee and Wonseok Oh
New York University (NYU) - Leonard N. Stern School of Business, Nanyang Business School, Nanyang Technological University, Singapore, Korea University Business School and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 509 (120,383)
Citation 18

Abstract:

Loading...

commuting, contextual targeting, field study, mobile coupon, mobile marketing

5.

Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment

Journal of Management Information Systems, Forthcoming.
Number of pages: 65 Posted: 22 Mar 2021
Seung Yoon Lee, Yoonseock (Yoon) Son and Wonseok Oh
Yale School of Management, University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 462 (135,299)
Citation 1

Abstract:

Loading...

omnichannel marketing, mobile promotion, online-to-offline, offline-to-online, randomized field experiment, channel integration, mobile targeting

6.

Impact of Customers’ Digital Banking Adoption on Hidden Defection: A Combined Analytical-Empirical Approach

Forthcoming, Journal of Operations Management
Number of pages: 47 Posted: 01 Oct 2019 Last Revised: 03 Aug 2023
Yoonseock (Yoon) Son, Hyeokkoo Eric Kwon, Giri Kumar Tayi and Wonseok Oh
University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department, Nanyang Business School, Nanyang Technological University, Singapore, SUNY at Albany - School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 295 (223,064)
Citation 5

Abstract:

Loading...

digital banking adoption, online and mobile banking, FinTech, customer defection, omni-channel strategy, multi-homing, transaction cost economics, information stickiness, panel data, econometric analysis, difference-in-differences model, analytical model

7.

The Cost of Free: The Behavioral Economic Effects of 'Wait-for-Free' Pricing Schemes on the Monetization of Hedonic Digital Content

Number of pages: 42 Posted: 18 Mar 2021
Angela Choi, KiEun Rhee and Wonseok Oh
Sungkyunkwan University, College of Business, Korea Advanced Institute of Science and Technology (KAIST) and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 227 (290,405)

Abstract:

Loading...

WFF pricing, habit formation, economic modeling, digital content, price design, econometric analyses

8.

Leveraging the Digital Tracing Alert in Virus Fight: The Impact of COVID-19 Cell Broadcast on Population Movement

Forthcoming, Information Systems Research
Number of pages: 41 Posted: 02 Jun 2023 Last Revised: 04 Aug 2023
Anindya Ghose, Heeseung Andrew Lee, Wonseok Oh and Yoonseock (Yoon) Son
New York University (NYU) - Leonard N. Stern School of Business, University of Texas at Dallas - Naveen Jindal School of Management, College of Business, Korea Advanced Institute of Science and Technology (KAIST) and University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department
Downloads 199 (329,065)
Citation 1

Abstract:

Loading...

mobile technology, disaster management, information update, digital tracing alert, disaster decision making, policy management, COVID-19, population movement

9.

Platform Structures, Homing Preferences, and Homophilous Propensities in Online Social Networks

Kwon, H. E., Oh, W., & Kim, T. (2017). Platform structures, homing preferences, and homophilous propensities in online social networks. Journal of Management Information Systems, 34(3), 768-802.
Number of pages: 42 Posted: 12 Feb 2021
Hyeokkoo Eric Kwon, Wonseok Oh and Taekyung
Nanyang Business School, Nanyang Technological University, Singapore, College of Business, Korea Advanced Institute of Science and Technology (KAIST) and Kwangwoon University
Downloads 68 (726,278)
Citation 1

Abstract:

Loading...

age, homophily, agent-based simulation, gender, homophily, homophilous relationships, multi-homing, negative binomial regression, panel data, platforms, SNS, social networking services, social segregation

10.

To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital Content

Forthcoming, Information Systems Research, Forthcoming
Number of pages: 41 Posted: 01 Oct 2024
Heeseung Andrew Lee, Angela Choi, Tianshu Sun and Wonseok Oh
University of Texas at Dallas - Naveen Jindal School of Management, Sungkyunkwan University, Cheung Kong Graduate School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 57 (795,474)

Abstract:

Loading...

content partitioning, serialized content, digital good, consumption patterns, book engagement

11.

ICT Challanges and Opportunities in Building a 'Bright Society'

Journal of the Association for Information Systems,19(2), 58-62 (2018) http://doi.org/10.17705/1jais.00483
Posted: 06 Jan 2019 Last Revised: 27 Oct 2022
Wonseok Oh, Alessandro Acquisti and Choon Ling Sia
College of Business, Korea Advanced Institute of Science and Technology (KAIST), Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and City University of Hong Kong

Abstract:

Loading...

Information and Communication Technologies