Wonseok Oh

College of Business, Korea Advanced Institute of Science and Technology (KAIST)

Chair Professor

85 Hoegiro Dongdaemun-Gu

Seoul 02455

Korea, Republic of (South Korea)

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 31,686

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Top 31,686

in Total Papers Downloads

1,621

SSRN CITATIONS
Rank 34,659

SSRN RANKINGS

Top 34,659

in Total Papers Citations

15

CROSSREF CITATIONS

6

Scholarly Papers (6)

1.

Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework

Management Information Systems Quarterly (MISQ), Forthcoming
Number of pages: 44 Posted: 22 Oct 2015
Sang Pil Han, Sungho Park and Wonseok Oh
Arizona State University, W.P.Carey School of Business, Arizona State University (ASU) - W.P. Carey School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 639 (45,327)
Citation 4

Abstract:

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mobile analytics, mobile web and apps, time use modeling, satiation, interdependence, structural econometrics

2.

Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective

Forthcoming at Information Systems Research Special Issue on Ubiquitous IT and Digital Vulnerabilities
Number of pages: 48 Posted: 11 Jan 2016 Last Revised: 01 Jun 2016
Nanyang Business School, Nanyang Technological University, Singapore, College of Business, Korea Advanced Institute of Science and Technology (KAIST), Arizona State University, W.P.Carey School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 448 (70,968)
Citation 6

Abstract:

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rational addiction, myopic addiction, digital vulnerability, IT and health impact, mobile social apps, app consumption, econometrics, panel data

3.

Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps

Forthcoming, Information Systems Research
Number of pages: 42 Posted: 22 Mar 2018
New York University (NYU) - Leonard N. Stern School of Business, Nanyang Business School, Nanyang Technological University, Singapore, Korea University Business School and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 349 (95,025)
Citation 5

Abstract:

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commuting, contextual targeting, field study, mobile coupon, mobile marketing

4.

When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition

Forthcoming, Information Systems Research
Number of pages: 42 Posted: 15 Jan 2020
University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department, College of Business, Korea Advanced Institute of Science and Technology (KAIST), Arizona State University, W.P.Carey School of Business and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 92 (308,385)

Abstract:

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mobile apps, mCRM, loyalty programs, mobile channel, deal-susceptible behaviors, difference-in-differences, econometrics, spillover effects, propensity score matching, mere exposure, technology adoption

5.

Impact of Customers’ Digital Banking Adoption on Hidden Defection: A Combined Analytical-Empirical Approach

Forthcoming, Journal of Operations Management
Number of pages: 47 Posted: 01 Oct 2019 Last Revised: 20 Nov 2019
University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department, Nanyang Business School, Nanyang Technological University, Singapore, SUNY at Albany - School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 50 (426,770)

Abstract:

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digital banking adoption, online and mobile banking, FinTech, customer defection, omni-channel strategy, multi-homing, transaction cost economics, information stickiness, panel data, econometric analysis, difference-in-differences model, analytical model

6.

ICT Challanges and Opportunities in Building a 'Bright Society'

Journal of the Association for Information Systems,19(2), 58-62 (2018)
Number of pages: 5 Posted: 06 Jan 2019 Last Revised: 10 Jan 2019
College of Business, Korea Advanced Institute of Science and Technology (KAIST), Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and City University of Hong Kong
Downloads 43 (453,989)

Abstract:

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Information and Communication Technologies