University of Allahabad, EIM European Institute of Management , Columbia University - Mailman School of Public Health, University of Nicosia, Princess Sumaya University for Technology, affiliation not provided to SSRN, Teguh SNR Mgt Consulting, Lancaster University - Lancaster University Management School, Athens University of Economics and Business - Department of Marketing and Communication, affiliation not provided to SSRN, Washburn University, affiliation not provided to SSRN, Nnamdi Azikiwe University, affiliation not provided to SSRN and affiliation not provided to SSRN