The Strategic Advantage of New Product Pioneering: Perceptions of Senior Managers in China
SCMS Journal of Indian Management, Vol. 3, No. 2, pp. 24-37, April-June 2006
Posted: 28 Feb 2012
Date Written: 2006
The study explores how managers working for Chinese manufacturing firms and service providers perceive the strategic advantages and the risks of pioneering in a new product category. We develop a set of principles of product advantage and risk from the literature and test our propositions using a sample of senior managers working in China. We discuss the implications of our results for firms seeking to enter the Chinese market or to defend their home markets from attack by a Chinese firm.
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