The Strategic Advantage of New Product Pioneering: Perceptions of Senior Managers in China

SCMS Journal of Indian Management, Vol. 3, No. 2, pp. 24-37, April-June 2006

Posted: 28 Feb 2012

See all articles by Anthony Di Benedetto

Anthony Di Benedetto

Temple University

Michael Song

Barclays Investment Bank

Lisa Song

affiliation not provided to SSRN

Date Written: 2006

Abstract

The study explores how managers working for Chinese manufacturing firms and service providers perceive the strategic advantages and the risks of pioneering in a new product category. We develop a set of principles of product advantage and risk from the literature and test our propositions using a sample of senior managers working in China. We discuss the implications of our results for firms seeking to enter the Chinese market or to defend their home markets from attack by a Chinese firm.

Suggested Citation

Di Benedetto, Anthony and Song, Michael and Song, Lisa, The Strategic Advantage of New Product Pioneering: Perceptions of Senior Managers in China (2006). SCMS Journal of Indian Management, Vol. 3, No. 2, pp. 24-37, April-June 2006. Available at SSRN: https://ssrn.com/abstract=2012606

Michael Song

Barclays Investment Bank ( email )

5 The North Colonnade
London, Canary Wharf E14 4BB
United Kingdom

Lisa Song

affiliation not provided to SSRN

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