Inside the World of the Project Baron

Posted: 30 Apr 2012

See all articles by David Gann

David Gann

Imperial College London - Innovation Studies Centre

Ammon Salter

University of Bath - School of Management

Mark Dodgson

University of Queensland - Technology and Innovation Management Centre

Nelson Phillips

Imperial College Business School

Date Written: March 21, 2012

Abstract

In industrial sectors such as consulting, advertising, film-making, software, architecture, engineering and construction, most individual businesses are project-based firms in other words, their activities tend to be organized through the delivery of projects aimed at meeting the highly differentiated and customized needs of clients. These firms depend on executing discrete task-oriented packages for clients, often through temporary coalitions with other project-based organizations, and on routinely combining knowledge and skills in new ways. Of course, as with any business, project-based firms need to maintain internal coherence. But they also require flexibility to respond to opportunities, manage workloads and allocate resources to different projects. As a result, this type of organization, which is becoming increasingly common in developed economies, presents special management and leadership challenges.

Keywords: Project organization

JEL Classification: L20, M10

Suggested Citation

Gann, David M. and Salter, Ammon and Dodgson, Mark and Phillips, Nelson, Inside the World of the Project Baron (March 21, 2012). Available at SSRN: https://ssrn.com/abstract=2026860

David M. Gann

Imperial College London - Innovation Studies Centre ( email )

South Kensington Campus
Exhibition Road
London SW7 2AZ, SW7 2AZ
United Kingdom

Ammon Salter

University of Bath - School of Management ( email )

Claverton Down
Bath, BA2 7AY
United Kingdom

Mark Dodgson (Contact Author)

University of Queensland - Technology and Innovation Management Centre ( email )

Brisbane, QLD 4072
Australia

Nelson Phillips

Imperial College Business School ( email )

South Kensington Campus
Exhibition Road
London SW7 2AZ, SW7 2AZ
United Kingdom

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